Role: Marketo Administrator/Lead
Location : Remote (USA) – candidate can anywhere across USA, willing to work in PST time zone
Duration : 6 months (extendable)
Job Summary
We are seeking a skilled and dedicated Marketo Administrator to join our team and take ownership of our Marketo instance. The Marketo Administrator will be responsible for the technical maintenance, database management, data management and standardization, integrations and optimization of our Marketo instance. The successful candidate will work closely with our Marketing Operations and IT teams to ensure that Marketo supports our overall marketing strategy.
Responsibilities
- Manage and optimize the Marketo instance, including building and maintaining marketing programs and integrations
- Proficient in marketing operations and campaign reporting through all stages of the sales funnel from response to lead to pipeline and closed/won business
- Ensure data integrity of marketing automation deployment, ad platforms, and email database
- Perform technical maintenance on Marketo instance, including monitoring system performance, managing API calls, ensuring SFDC sync is working effectively, resolving system bugs, and managing technical setup
- Manage the size of the Marketo database and implement contact aging processes as necessary
- Ensure data management and standardization, including setting up mandatory fields, standardizing data, managing opt-ins/opt-outs and populating key fields like Line of Business and Product of Interest
- Setup and maintain Marketo integrations with LinkedIn, Zoom Webinars, MadKudu, and other third-party tools
- Oversee data quality and integrity within the Marketo database, including lead validation, enrichment, deduplication, segmentation, and list management
- Exceptionally strong analytical, quantitative, and problem solving skills
- Optimize and operate the demand gen machine including; Marketo, integration with Salesforce.com, evaluating lead-scoring criteria and overall lead gen program effectiveness
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Computer Science, or a related field
- 5+ years of experience as a Marketo Administrator or similar role with a deep understanding of marketing automation and lead management processes
- Strong technical skills with a deep understanding of Marketo's technical infrastructure, including APIs, system performance, and bugs
- Experience executing complex multi-channel campaigns, including email marketing, lead nurturing and lead scoring
- Experience managing Marketo integrations with third-party tools like LinkedIn, Zoom Webinars, and MadKudu.
- Expertise in database management, data standardization, and lead validation/enrichment programs.
- Experience with design, configuration, testing and execution of multi-touch nurturing demand generation campaigns in Marketo.
- Excellent analytical and problem-solving skills with the ability to interpret data and provide actionable insights
- Strong communication skills, with the ability to effectively collaborate with cross-functional teams
- Marketo certification is a plus
- Iterable experience is a plus
Job Types: Full-time, Contract
Salary: From $50,557.58 per year
Schedule:
- 8 hour shift
Experience:
- Lead: 1 year (Required)
- Salesforce Marketing Cloud: 1 year (Required)
- Marketo: 5 years (Required)
License/Certification:
- Driver's License (Required)
Work Location: Remote
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