Associate Director, Strategy Job at WONGDOODY
As an Associate Director, Strategy at WONGDOODY you are a partner to Creative, Account, and UX teams. You understand the nuances of people, culture, and brand to inform experience strategy. You bring a human lens to brand building and campaign strategy. You understand technology and user personas across digital platforms. You know this space and can lead qualitative and quantitative insight research projects from start to finish.
Our ideal candidate has rich agency experience and has dabbled in the worlds of start-ups and brand strategy, tech innovation, disruption of industry norms, and deep expertise in insight research. But most important is your unique ability to identify and apply insights about human behavior, beliefs, and culture to digital and physical brand experiences.
This is a multifaceted role spanning brand positioning and marketing campaigns to digital and physical experience.
The Associate Director Director must be proactive and independent as they lead their aspect of projects. Ultimately you've got the responsibility to brief, nay, inspire insanely talented creative counterparts! And at WONGDOODY, you will also feel supported by a fantastic collective of strategic contemporaries.
While this position and cross-functional team are located in New York City, we are open to remote candidates as well.
WHAT YOU'LL DO
- Craft a vision for clients and design a strategy to get there, whether it's defining a brand purpose, understanding, and defining client's business objectives, and setting KPIs
- Co-lead client business with your business, creative, CX, analytics, and tech partners to not only figure out how things work but to come up with something new e.g. new opportunity areas…new ways of working…and new ways for people to experience our clients' brands, products and services
- Be the lead strategist and author of all key strategic deliverables for your projects/accounts (with support from VP, Head of Strategy)
- Contribute to growing business organically with existing clients and with securing new business
- Develop omnichannel strategies – marketing campaigns, digital experiences, products and services
- Lead various forms of qualitative and quantitative research including client stakeholder interviews, moderating focus groups and surveys through our MotherBoard and SoundingBoard proprietary insights panel
- Interpret insights and using them to create persuasive and actionable strategies, gaining consensus from clients and inspiring creative and design development
- Translate those insights into pithy, focused creative briefs whether it's for a campaign, app, website or experience
- Mentor and guide strategists to support and contribute to strategic projects through competitive, experience, and brand messaging audits and research stimuli
- Lead, co-lead, and participate (as appropriate) in client facing workshops (currently remote)
- Ensure that the approach contribution for strategy within client projects is accurately represented in scopes of work (SOWs)
- Partner with Business Development to pitch for new business and present our approach and ideas
WHAT YOU'RE LIKE
- Flexible and collaborative thinker, highly adaptable, and able to juggle competing priorities with ease
- Business development acumen, to identify further opportunities and help grow our practice
- Comfortable working across a variety of verticals
- Curious, social, driven, and have a sense of humor
- A clear and compelling communicator (strong verbal, written, presentation and interpersonal communication skills)
- Ready to influence your own development
- Looking for a place you can pursue your interests across functions and verticals
WHAT YOU'VE GOT
- Strong understanding of people, customers, and users as well as their associated needs, motivation and behaviors
- Knowledge of market problems and developing strategic recommendations which deliver on growth opportunities through bringing products or services to market
- Appreciation or the impact of brand and experience and the importance of maintaining brand integrity
- Experience with start ups, launching new brands and the health and benefits industry is a bonus
- Kindness, empathy and a sense of humor!
TO APPLY: For full consideration please upload both a resume and cover letter.
ABOUT US
WONGDOODY is a human experience company, powered by Infosys with offices across the United States, Europe, Asia Pacific and India. Since our founding in 1993, we have won hundreds of global awards for creativity and marketing effectiveness, while building a culture that consistently makes WONGDOODY one of the "Best Places to Work". We recognize that our people and our culture are paramount to our success.
WONGDOODY US has offices in Seattle, Los Angeles, New York, Providence, Houston and Richardson. While we are working mostly remotely still, we are currently, yet cautiously, planning to return to our offices in a hybrid capacity in 2022. We look forward to enjoying the benefits of in person collaboration, communication, and culture one day soon!
We are a team of fun, fearless, ego-less, values-driven and collaborative problem-solvers distributed around the world with one goal in mind – creating better human experiences. Human experiences are the touch points that make brands and technology matter to customers. We use strategy, creativity, design and data to develop engaging experiences that transform businesses, and work with Infosys to achieve global scale at speed.
If you'd like to be part of our outstanding team, helping to grow WONGDOODY as well as your own career, please read on and check us out more at www.wongdoody.com.
THE PERKS
We'll pay you to come work here, because we're generous like that. Our salary range for this role is $120-140k, but on top of your paycheck, you'll receive a whole lotta benefits to help keep you healthy, secure, and balanced. You'll get great medical, dental and vision insurance (paid in full), 401K with company match, all the free coffee you can drink, extended holidays, flexible summer hours, and volunteer time off to name a few.
WONGDOODY is a proud Equal Employment Opportunity employer where we are committed to creating an equitable, diverse and inclusive workspace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We are intentional about creating a space that not only celebrates and embraces but also reflects the diversity of the world we live in. Candidates from diverse backgrounds strongly encouraged to apply.
All your information will be kept confidential according to EEO guidelines.
20220499
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