Job Description:

Role Summary/Purpose:

This AVP, Analytics - Qurate & Zulily role aids in driving strategic insights and analytic thought leadership to influence marketing strategies and profitable growth for our Qurate portfolios (HSN, QVC and Zulily). The key responsibilities for this roll are leading initiatives for Zulily and delivering key contributions to HSN and QVC. They work closely with functional leaders to provide strategic analytics, campaign design and reporting, segmentation and clustering, and retail analyses. They also work closely with the client marketing team and the General Manager to promote sustainable growth of the portfolio, as well as deploying analytical insights and strategies around acquisition, early months on book, lifecycle, cross-sell, and retention-based strategies.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We’re proud to offer you choice and flexibility.

This role requires COVID-19 vaccination unless you are granted a medical, religious or state law accommodation/exemption.

Essential Responsibilities:

• Identify actionable profit-based marketing and product opportunities through customer analysis and data driven insights

• Partner with Marketing, Finance, Credit, and Sales to develop integrated solutions to grow credit penetration, incremental sales, and net income for multiple retail portfolios

• Provide strategic thought leadership and influence SYF business leaders and client teams to implement marketing and product strategies based upon customer, financial, and data driven insights

• Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, channel optimization, product opportunities, and cost/benefit analysis to review with client and SYF marketing teams

• Establish test and control strategies to measure bottom-line impact of targeting and segmentation by leveraging profitability and advanced analytical tools and statistical models

• Produce campaign analytics to track results of strategies deployed. Create "test and learn" culture through ongoing assessment of product and targeting strategies

• Lead and prioritize workload of US based and offshore analysts to ensure high-quality execution and delivery of marketing analytics and MIS reporting

• Act as a strategy and analytic consultant for large-scale initiatives, providing guidance and leadership for the design, analysis, and measurement phases of the project

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s degree, OR in lieu of degree, high school diploma and 9+ years of work experience in a marketing or customer analytics role in retail, financial services, credit card and/or payments industry

• 5+ years of progressive experience analytics role, preferably in a marketing function at multi-product/multi-channel financial services or retail organization

• 3+ years’ experience with statistical analysis and database tools such as SAS, R, SPSS, SQL, data visualization required

• Must be willing to travel up to 20% of the time

Desired Characteristics:

• Advanced degree in statistics, decision sciences, engineering, or other quantitative field

• Excellent communication skills, both written and verbal

• Strong leadership, analytic and problem-solving skills and ability to manage multiple projects and priorities

• Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint

• Client relationship experience

• Ability to provide wing-to-wing analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations and presenting to client teams

• Ability to innovate and find creative solutions to meeting business goals

• Ability to partner and communicate effectively with all levels of the organization

• Core understanding of compliance and regulatory issues related to marketing in credit environment

• Experience using external data sources to drive growth for clients

• Ability to influence senior corporate decision makers

• Proven ability to work independently yet as key member and contributor to a broader team

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Our Commitment

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with and opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 75,000.00 - 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 11

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group: