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Communications Data Analyst – Partner Communications

Now Brewing – Communications Analyst, partner insights and reporting, #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and its rich tradition, but that also brought a feeling of connection. We are known for developing and supporting partners who share this passion and are guided by their service to others.

As a Starbucks communications data analyst focusing on data insights, governance and reporting, you will be responsible for supporting partner (employee) digital platforms, reviewing content and overall platform performance, providing data-driven recommendations to our communications and content teams, and generating insights to share with the organization.

This requires not only strong technical expertise and communication and collaboration skills but a passion for driving best-in-class platform performance, understanding digital performance metrics and sentiment analysis, and deriving insight from data that can inform and inspire decision making and understanding of our partner experience. The ideal candidate for this role will understand that data can inform our partner/employee-facing campaigns and communications messaging, creating opportunities for better understanding of the partner experience and sharing what is most important to our partners through the story of communications reporting.

This is an opportunity to be an integral part of a cross-functional team that is innovating in our approach to digital communications, connections and engagement by supporting partner communications channels. Your depth of platform knowledge, generating insights based on data and proven ability to communicate clearly through reporting that fuels understanding will be critical in this role. Ideal candidates will have a demonstrated history of thoughtfully managing reporting analytics, creating clear written reports and understanding metrics across multiple digital and social listening platforms. Our channels include Workplace by Meta, an upcoming new partner app, partner-facing Facebook, Instagram and Tiktok accounts, company email/newsletters, and our internal company intranet.

In this role, you will

• Lift up partner voices, helping turn data into actionable insights that improve the partner experience and performance of communications campaigns and platforms:
  • Establish and refine how we measure social and sentiment data, including key performance indicators that impact the business
  • Provide insights on data from our social listening tools that can help monitor crises and partner impact, and help deliver better partner care and messaging
  • Troubleshoot, test, and validate analytics and social listening models. Conduct sentiment and topic analysis that surfaces new ideas and insights for key stakeholders
  • Partner closely with partner communications, customer service, marketing, public affairs and program owners on campaign needs to create listening models that deliver partner sentiment and impact insights
• Promote a culture of learning and development:
  • Stay ahead of digital features and trends, helping to inform the evolution of the channels in partnership with our platform vendors
  • Deliver training, best practices, and tools to our internal stakeholders ensuring we are continuously improving while social media evolves.
• Educate stakeholders on the importance of measurement & provide best practice guidance for technical aspects of analytics
  • Help evolve ongoing content strategies across different channels, building understanding and acumen with creators through the lens of performance data and sentiment impact
  • Support coordinating and engagement with stakeholders and subject experts, building acumen and understanding of best practices to drive high performing channel engagement through platform expertise
    

We’d Love To Hear From People With

• 5+ years of content performance evaluation, data analysis and engagement metrics and reporting
• Experienced in content, sentiment and data analysis tools: Aware, Qualtrix, Brand Watch
• Strong knowledge of digital platform capabilities and experience with internal communications platforms like Yammer, Workplace, Staffbase
• Understanding of the retail landscape or demonstrated ability to learn fast
• Passion for storytelling based in data developing content reporting, adapting to different audience needs
• Energized by working in a fast-paced organization
• Excellent communication, organizational, time and self-management skills.
• Consistent and strong collaborator across teams
• Self-driven and ambitious tech-savvy professional
• Strong project management skills and attention to detail
• BS degree in Communications, Marketing or data analytics or relevant experience
  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation@starbucks.com.