Content Specialist & Copywriter Job at Goodwill of Central and Northern Arizona
2626 W Beryl Ave Phoenix Arizona, 85021,
Position Description:
Supports marketing and communications functions for Goodwill of Central and Northern Arizona (GCNA) in Arizona and Maryland, through creating and building awareness efforts in our community by executing various communications across a wide variety of platforms.
Supports marketing and communications functions for Goodwill of Central and Northern Arizona (GCNA) in Arizona and Maryland, through creating and building awareness efforts in our community by executing various communications across a wide variety of platforms.
Essential Duties and Responsibilities:
1. Financial – Sustains growth through financial stewardship & fiscal responsibility.
1. Financial – Sustains growth through financial stewardship & fiscal responsibility.
- Brainstorms content and writes copy for organization campaigns including bi-monthly job seeker e-blasts, print and online advertisements, brochures, web copy, and additional creative outlets.
- Provides consistency across internal and external communications for brand voice and messaging.
- Writes content that drives traffic to retail stores, captures attention for hiring sprees and other events, and brings awareness to Goodwill’s mission.
2. Customer & Community – Collaborates with customers to understand and deliver customer’s needs & Expectations.
- Develops and updates key brand messaging through creative writing for various platforms including, blogs, emails, and text campaigns, and assists with content for social media platforms and video creation.
- Works with the in-house and agency teams to create persuasive and engaging content that drives conversations and gets remembered.
- Maintains a process for securing mission and writing-related success stories and continues to find ways to integrate into Goodwill’s storytelling process.
- Supports outlining of project timelines and collaborates with the marketing team to determine project components and due dates.
- Develops general organizational content including annual reports, website content, organization nominations, and more.
3. Operational Excellence – Implements strategies to maximize resources and infrastructure.
- Works with various individuals throughout the organization to support the crafting of written messages to a wide variety of audiences.
- Turns complex information into engaging, informative, and memorable content that connects with multiple audiences.
- Conceptualizes ideas and outlines storyboard content and copy for external and internal videos.
- Adapts to audience and writes in different tones to drive reaction.
4. Team Goodwill – Promotes a culture that embraces growth & development to meet the needs of our team.
- Collaborates with development of media and radio talking points.
- Collaborates with content scheduling and copywriting of Gazette articles, including obtaining photography and coordination of accompanying graphics.
- Self-educates on new content channels, technologies, and methods to increase overall effectiveness.
- Models Goodwill Core Values – Trust, Collaboration, Engagement, Ownership, and Innovation.
Perform other related duties, as assigned.
Minimum Qualifications (Education, Experience, Skills):
- Bachelor's Degree or equivalent experience in, Marketing, Communications, Business, or another related field preferred.
- Must have a minimum of 3 years’ experience as a Marketing Copywriter developing copy for digital ad campaigns, email marketing, internal communications, leadership communications, and blogs/websites.
- Demonstrated excellence in written communication skills, including news, business, persuasive writing, and writing for varied forms of media.
- Strong grammatical, proofreading and consistency using and creating style guides.
- Excellent interpersonal and presentation skills including proven effectiveness in one-on-one, group communications, and media relations.
- Demonstrated project management skills and strong attention to detail.
- Strong history of quickly building relationships, gaining credibility and partnering with department leaders and peers.
- Excellent internet search and navigation techniques required.
- Strong organizational skills.
- Strong MS Office skills.
- Ability to pass a background check and drug screen, where applicable for position.
You will be eligible for a comprehensive Total Rewards package, 1st of the month following 60 days of employment that includes the following:
- 5 Medical Plans
- Employer Funded Health Reimbursement Account (HRA)
- 3 Dental Plans
- Vision Plan
- 401K (Immediate participation upon hire)
- Employer Paid Life Insurance
- Employee Assistance Program (EAP)
- Paid Time Off; Sick and Vacation
- Paid Holidays
- These are just a few highlights of our key benefit offerings!
Become a valuable part of our team and work for a company which has been named a Best Place to work by the Phoenix Business Journal 4 out of the last 5 years. Work for a company which has seen double digit growth year after year for nearly a decade. Work for a company which values diversity and is centered on success. Goodwill of Central & Northern Arizona - We Put People to Work!
Goodwill of Central and Northern Arizona endeavors to make our website accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact HR Support at 602-535-4000, option 5, or
RecruitingOperations@goodwillaz.org
.
We consider applicants for all positions without regard to race, color, religion, sex, sexual orientation, national origin, age, marital or veteran status, the presence of a non-job related medical condition or disability, or any other legally protected status. We will make reasonable accommodation and modification, including adaptive devices, to assist any person with a disability to apply for and, if hired, to perform the duties the position they seek. Assistance could include help in completing on-line application as well as providing alternative communication, e.g., Braille and Large Print.
PHISHING SCAM WARNING: Goodwill of Central and Northern Arizona/Goodwill Industries of Monocacy Valley, Inc. (“GCNA/GIMV”) are among several companies recently made aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote “interviews,” and making artificial job offers in order to collect personal and financial information from unsuspecting individuals. Please note that GCNA/GIMV only use company email addresses, which contain “@goodwillaz.org” or @gimv.org”, to communicate with candidates via email. The company also uses secure tools on our website to receive data from applicants and would never ask them to submit their personal banking information to apply for an open job. If you are contacted by someone about an open job at GCNA/GIMV, please verify the domain of the sender’s email address and that they are asking you to apply on this website. If you believe you have been a victim of a phishing scam, please visit the Department of Homeland Security’s Cyber Smart website (
https://www.cisa.gov/be-cyber-smart/campaign
) to learn how to report it.
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