Digital Campaign Specialist Job at Sally Beauty Holdings
Overview
Develop online experiences for temporary and ongoing events and sales. Devise and execute robust ecommerce strategies by maintaining consistent collaboration with merchandising/marketing teams to optimize sales.
Responsible for landing page experiences and linking strategy for future campaigns and promotions with guidance from Manager, Site Merchandisers. High collaboration with Marketing, Creative, Site Merchandisers and Front-End Developers to plan, drive and recommend future online campaigns with focus on end-to-end customer experience.
Develop and submit asset requests to Creative team for future campaigns, promotions, etc. Responsible for maintaining site-walk calendar and ensuring all cross-functional partners adhere to deadlines through high collaboration and communication. Work on campaign and promotion deliverables to align with business objectives.
Reviewing/sharing performance of campaigns (i.e. hindsight/post mortem) and applying learnings to future campaigns and end-to-end experiences.
- Bachelor’s Degree
- 2-3 years related eCommerce experience, preferably with a multi-channel retailer (preferred)
- Detail oriented
- Team Player and able to work with cross-functional teams (marketing, site merchandising, creative, merchandising, digital product)
- Knowledge of E-Commerce platforms and functionality such as Quantum Metrics, Google Analytics
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