Title: Digital Content Producer
Department: Communications
Location: Redmond or Shoreline, WA, with a hybrid work option
Work Schedule: Full Time, Monday – Friday
Compensation: $60,000 - $63,000 annually
Benefits: Full benefits eligible including: medical, dental, vision, life insurance, long term disability, paid vacation, holiday and sick leave, 401k retirement savings plan with employer matching, employee assistance and employee discount programs
Open: November 2022
Closes: When filled

Hopelink programs and services focus on 5 key areas: Food, financial & energy assistance, housing & family development, adult education & employment and transportation/mobility. We are the largest nonprofit organization in the Eastside area, every year we serve over 65,000 homeless and low-income families, children, seniors and people with disabilities, and have been since 1971. Programs are aimed at helping people achieve stability and helping them gain the skills and knowledge they need to exit poverty for good.

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Summary of the Role: *
During this exciting period of growth, Hopelink seeks a Digital Content Producer who’ll play a vital role in supporting agency communications initiatives through the management of Hopelink’s digital presence social media strategy, email marketing, and cross-platform content production. Under the supervision of the Creative Director and working closely with the Marketing Manager, this role will execute owned, paid, and earned digital content campaigns across Instagram, Facebook, Twitter, LinkedIn, and YouTube while driving engagement on each channel. The Digital Content Producer should be a skilled social media strategist who’s able to flexibly adapt voice for different audiences and whip up clear, compelling, and tactical copy.

The Digital Content Producer will also oversee the email marketing lifecycle for various Hopelink audiences. They will ensure email accuracy, accessibility, cross-platform link tracking and optimization of Hopelink marketing emails for deliverability.

This is a fantastic opportunity for an experienced storyteller who’s attuned to social trends, visual communication, social justice, and the intersection of the three. Members of BIPOC (black, indigenous, people of color) communities, or people who have personal experience in historically marginalized and excluded communities are especially encouraged to apply.

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What you’ll be doing: *

• Works with Creative Director and Marketing Manager to translate strategic communications plan into content strategy with specific focus on social media and email marketing.
• Manages Hopelink’s social media content calendar across Instagram, Facebook, Twitter, LinkedIn, and YouTube.
• Develops high-quality, channel-appropriate content that ladders up to strategic goals, effectively targets audiences, bolsters engagement, and cultivates online community.
• Writes engaging, audience-tailored, and tactical copy across all social channels and content mediums.
• Liaisons with Sr. Visual Designer to develop visual assets for posts, stories, reels, video, and more.
• In partnership with Marketing Manager, identifies, tracks, and reports channel KPIs.
• Tells the story of Hopelink, its clients, partners, donors, and employees through an anti-racist, intersectional, and trauma-informed lens.
• Cultivates online communities by implementing earned content strategies, responding to user questions, and engaging with community partners and stakeholders as Hopelink.
• Occasionally publishes live content from Hopelink events and engagements.
• Fulfills sponsor or community partner social media content agreements.
• Continuously researches and identifies evolving industry-preferred social media practices, tools, and mediums to reach audiences and advances engagement more effectively.
• Works cross collaboratively with diverse groups, all with diverse needs, perspectives, and lived experiences.
• Communicates respectfully with people regardless of age, race, gender, religion, color, national origin, marital status, the presence of any physical, sensory, or mental disability, sexual orientation, political ideology, gender identity, military status, genetic information, or any other expression of diversity.
• Maintains a professional and positive working relationship with clients, vendors, volunteers, donors, and fellow staff and adheres to the Hopelink Standards of Conduct
• Practices and achieves Hopelink’s Core Competencies to support Hopelink’s overall strategy, team goals and individual goals. Core competencies are listed below.
• Regular attendance and punctuality are essential to our business and to this position.

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Desired Qualifications: * We’d love to hear from you. So, if you think you qualify, and don't necessarily meet every single point below, please still get in touch. We'd love to connect and see if you could be a great fit.

• Three or more years of work experience in social media content production and strategy for an established brand.
• One or more years of experience in leading email marketing campaigns including experience with email marketing software (EX: MailChimp, HubSpot, Constant Contact)
• Relevant education or training; a Bachelor’s or Associate’s degree in marketing, communications, or journalism is preferred or equivalent combination of education, work experience, or military experience.
• Working knowledge of visual communications principles. Experience with photography and/or videography a plus.
• One or more years of experience using a Content Management System (CMS) to create and manage social media content (EX: Hootsuite, Sprout, Buffer, Sendible, SocialPilot, etc.)
• Experience with the marketing matrix, A/B testing, lead nurturing, and marketing automation.
• Experience with Adobe Create Suite, primarily Photoshop, InDesign, and Illustrator.
• Experience with the Meta Business Suite as well as Facebook Ads.
• Excellent writing and editing skills, editorial judgement, and ability to capture brand voice.
• Knowledge of general social media best practices as well as those for each channel.
• Working knowledge and experience with multichannel marketing, editorial process, audience segmentation & engagement, growth strategy, and public relations.
• Interest in anti-poverty work, social justice, racial equity, and/or community building.
• An understanding around a trauma informed approach to providing services
• Bicultural lived experience highly valued
• BIPOC candidates highly encouraged to apply

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Physical Demands: *
The physical demands and work environment described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities who are otherwise qualified to perform the essential functions.

• Must be able to lift 30 pounds on an occasional basis.
• Work involves standing, walking, stooping, talking, reaching, sitting, bending, kneeling, climbing, grasping, hearing, using hands to handle, feel or operate objects, and reaching with hands and arms.
• Vision abilities required by this job include close vision and the ability to adjust focus.

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Licenses, certificates, and other requirements*:

• Valid Washington State driver’s license.
• Reliable personal transportation.
• Proof of current personal automobile liability insurance.
• Must pass criminal background check.
• Covid-19 Vaccination Requirement: all Hopelink employees are required to be fully vaccinated against COVID-19. Upon hire, you will be required to submit proof of vaccination. People are considered fully vaccinated two weeks after their second dose in a two-dose series or two weeks after a single-dose vaccine. Employees may make requests for a reasonable accommodation in accordance with applicable laws. Philosophical, political, scientific, or sociological objections to vaccination will not be considered for an exemption or accommodation. Hopelink is committed to providing the best possible service to all of our clients in a safe environment.

We are actively building an environment that welcomes and encourages the involvement and success of all individuals and respects the new possibilities that are created when diverse people, beliefs and values are included.
If you want to join our dynamic team, why not bring your talents and skills to Hopelink? In addition to great staff, we offer a competitive benefit package.
To see all of Hopelink’s open positions, please visit:
http://hopelink.org/about-us/careers
Hopelink is an Equal Opportunity Employer committed to workplace diversity.
www.hopelink.org

Job Type: Full-time

Pay: $60,000.00 - $63,000.00 per year

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