DIGITAL MARKETING SPECIALIST Job at Heiser Automotive Group
WHO WE ARE ...
Heiser has been a Milwaukee landmark since 1917, and our strength continues to be our outstanding Team Members. We are one of the most successful automotive dealer groups in Wisconsin. We feature Vehicle sales, service/parts centers and body shops under the brands of Chevrolet, Ford, Lincoln, Toyota, and Cadillac. After 100 years, we're pretty proud of what we've accomplished. We're always looking for the best people to continue our quest of exceptional customer service.
Outstanding opportunity for the individual that wants to gain experience in all facets of Marketing. We are looking for an individual to join the Marketing Department as our Digital Marketing Specialist. Our office is located in Glendale, WI.
Job Responsibilities
Required Skills
XJ6
Heiser has been a Milwaukee landmark since 1917, and our strength continues to be our outstanding Team Members. We are one of the most successful automotive dealer groups in Wisconsin. We feature Vehicle sales, service/parts centers and body shops under the brands of Chevrolet, Ford, Lincoln, Toyota, and Cadillac. After 100 years, we're pretty proud of what we've accomplished. We're always looking for the best people to continue our quest of exceptional customer service.
Outstanding opportunity for the individual that wants to gain experience in all facets of Marketing. We are looking for an individual to join the Marketing Department as our Digital Marketing Specialist. Our office is located in Glendale, WI.
Job Responsibilities
- Assist the Marketing Manager in coordinating marketing initiatives through all channels of digital communications.
- Create, monitor content, and research competitor efforts for:
- SEM/SEO
- Websites
- Email Campaigns
- Social Media Platforms.
- Websites
- Work directly with vendors
- Monitor & Update
- Social Media
- Posting and updating on each platform
- Update social content calendar
- Post Delivery pictures
- Update internal reports
- Upload finished videos on YouTube
- Assist with Reputation management when needed
- Respond to positive reviews
- Work with management on negative reviews prior to responding
- Update review sheet
- Monthly Incentives
- Write incentives and disclaimers
- Coordinate with graphic artist for creative
- Update creative with changes throughout the month
- Assist Project Coordinator with Events when needed
- Coordinate with vendors
- Create event timeline
- Order promotional materials
- Update iPads with survey’s
- Help creatively
- Videos/Pictures
- Assist with videos of dealerships/vehicles
- Assist with photos of dealerships/vehicles
- Upload to appropriate platforms
- Writing projects when needed
- Press releases
- Landing pages
- Sales collateral material, copywriting for print, broadcast and digital
- Assist Marketing Management
- Administrative duties as needed
Required Skills
- Excellent Customer Service
- Work well in a team environment
- 40 hours per week (hours flexible)
- Ability to self-direct and work individually
- Attention to detail
- Excellent writing and proofreading skills
- Tech and social media savvy with a quick grasp of new technologies
- 1-2 years’ experience in Microsoft Office Suite (Word, Excel, Power Point) preferred.
- Graphic Design experience in Adobe Creative Suite
- Minimum Two (2) years Marketing & Advertising Experience Preferred
- Bachelor's Degree in related field preferred, but not required.
- Hourly pay based on experience
- Flexible Schedule
- 401k with company match
- Health, dental, vision, life, disability, insurance
- Paid time off
XJ6
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