Position Summary

The Director Ecommerce Marketing is a seasoned marketing professional with a strong bias in web and mobile marketing communications, digitally led and preferably with retail and ecommerce marketing experience. The Director is responsible for leading the revenue and promotional marketing communication activity for JetBlue across all customer touchpoints and have specific responsibility for driving web and mobile channels to optimize revenue and performance.

The Director has a particular focus on bringing together and executing a robust customer communication strategy and merchandising approach across both the airline (flights) and for JetBlue Travel products /JetBlue vacations (non-air). They will be working with key commercial stakeholders across the business to maximize revenue growth and brand awareness/preference across the portfolio. This role will be key to supporting the strategic move of evolving JetBlue to a broader Travel brand beyond flights alone. This leader will help drive a transformation program in terms of how we merchandize across our channels, in particular optimization of web and mobile.

The Director will be a key leader with the remit to reassert JetBlue in the marketplace to drive demand as well as positioning the brand for future growth. The Director is a high involvement leader who directs a team that executes its work in deep partnership with matrix teams throughout the airline as well as through external business partners, notably our agency of record. The Director is skilled at building and maintaining relationships at all levels within and outside the organization and delivering results on high impact projects, and exhibits the JetBlue values of Safety, Caring, Integrity, Passion and Fun.

Essential Responsibilities

• Ability to lead a transformational agenda to reset ways for working to become digitally-led and merchandising focused
• Commercially astute and driven by data and partner with Revenue management on a daily basis
• Lead the Ecommerce strategy, execution, and operations of dot Com and Mobile App with focus on promotions, digital merchandising, purchase frequency, conversion optimization and personalization
• Responsible for executing business strategy and planning, shopping experience, digital merchandising, offers and content planning
• Responsible managing the agency of record relationship from a ecommerce perspective
• Ability to Establish comprehensive Customer communication calendars and plans across channels
• Drive revenue through efficient and dynamic marketing activity and strategies
• Work with leaders across the organization to align on a holistic customer contact strategy and brand consistency.
• Take a significant role in the development of Crewmembers to support the engagement, growth, goal achievement, and development of the succession plan for the department
• Other duties as assigned

Minimum Experience and Qualifications

• Bachelor’s degree in marketing or related discipline; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience
• Seven (7) years’ experience in marketing communications including leading digital platforms
• Five (5) years management experience leading and developing direct reports
• Direct accountability for website and mobile marketing and transformation
• Strong written and verbal communication skills
• Strong collaborator and influencer who can shape and drive new ways of working
• Strong interpersonal skills and ability to work across a wide range of departments and business partners
• Expert understanding of all media vehicles such as digital performance, search, website, social media, email and proven track record of compelling and effective content and communications in all
• Ability to direct multiple projects simultaneously
• Ability to influence and inform executive leadership

• Ability to build and maintain Client Relationships, especially agency relationships
• Ability to maintain customer focus
• Experience developing and maintaining budgets

• Available for overnight domestic and international travel (up to 20%)
• In valid possession of travel documents with the ability to travel in and out of the United States
• Able to work flexible hours and be available for an emergency response on short notice
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship.

Preferred Experience and Qualifications

• Master’s degree/MBA
• Ability to adapt to a dynamic work environment and deliver results
• Ability to think Strategically

• Previous Ecommerce experience and/or sales knowledge

• Ability to coach and motivate others
• Ability to manage processes
• Ability to conduct and interpret marketing research

Crewmember Expectations:

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable Crewmembers are asked to assist with light cleaning of the aircraft

• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System

• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
• Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
• Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities

Equipment:

• Computer and other office equipment
• Mobile smartphone

Work Environment:

• Traditional office environment

Physical Effort:

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

Compensation:

• The base pay range for this position is between $170,000 and $195,000 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.

#LI-NP1