Director, Marketing Strategy

Work Hours: 9:00 - 5:00

Major Responsibilities

• Lead strategic development of marketing programs to achieve business objectives including customer acquisition, talent acquisition, service adoption, new product awareness, education, and promotion
• Manage activities for the Essendant brand including insights, compliance, and content development
• Identify KPIs for marketing projects, develop measurement program, leverage data for insight to inform marketing optimization
• Lead a team of marketing strategists, manage and prioritize workloads, provide coaching to support continual development
• Manage marketing projects, organize project activities and milestones, develop and maintain timelines, assign work among direct reports and cross-functional partners, drive accountability among project team, effectively communicate project status across organization, problem solve through project challenges
• Pursue continuous learning, keep up on marketing best practices and technologies, review MarTech stack and tools, and partner with marketing operations team to develop and prioritize MarTech roadmap
• Develop and manage marketing budget

Skills/Knowledge Required

• Ability to work cross-functionally, build trust, understand business needs, and translate them into sales & marketing content
• Proven experience with go-to-market tactics for sales & marketing and record of developing the appropriate tactics to reach the target audience and achieve business outcomes
• Knowledge of marketing measurement and KPIs, able to understand, organize and synthesize data, derive insight, and develop action plans to optimize marketing efforts to achieve goals
• Experience working with creative teams with proven ability to provide creative direction to achieve desired business outcomes
• Experience leading a team of direct reports
• Project management acumen
• Passion for learning
• Agency management, specifically for insights and creative
• Tactical understanding and experience with sales enablement, brand website, events, PR, social media, e-commerce, SEO, SEM, UX, digital advertising, out-of-home, print
• Technological familiarity with CRM or other marketing automation (e.g., Salesforce, Hubspot, Marketo), and content management systems (e.g., Wordpress, Drupal)
• Microsoft Office suite

Education and Experience

• 8 – 10 years of marketing experience within B2B or B2C including brand management and product or service marketing
• Bachelor's degree required in marketing or business, MBA preferred

Benefits:

• Health benefits (Medical, Dental, Vision)
• 401k with matching
• Company Holidays
• Overtime Pay for hourly employees
• Paid Vacation, Floating Holidays, and Sick Time
• Maternity and Parental leave benefits
• Employee discount
• Tuition Reimbursement
• Employee Assistance Program

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)