Junior Marketing Analyst Job at Powdr Corp
Position: Junior Marketing Analyst
Location: Park City, UT
Job Status: Full Time, Year-Round
POWDR is an adventure lifestyle company that inspires every human being with cool experiences in awesome places. Within POWDR's portfolio are nine mountain resorts including Copper Mountain and Eldora Mountain Resort in Colorado; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon, Snowbird in Utah and SilverStar Mountain Resort in British Columbia, Canada.
POWDR owns Woodward, an experiential action sports company on a mission to empower and inspire the next generation of action sports experiences through dynamic programming, innovative environments and passionate people. Woodward is comprised of camps, mountain experiences and mountain centers: Woodward Park City, Woodward PA, Woodward Copper in Colorado, Woodward Tahoe, Woodward West in Stallion Springs, CA.
POWDR fuels a balanced life full of adventure through a collection of experiences from the mountains to the valleys. Sun Country Tours in Oregon is POWDR's river rafting outfitter and Powderbird, based out of Snowbird in Utah, is POWDR's heli-adventure operator.
POWDR is headquartered in Park City, Utah.
For more information, please visit:
www.POWDR.com.
Job Summary:
POWDR is looking for a Junior Marketing Analyst to join the POWDR Marketing team. The Junior Marketing Analyst is a new position on the Omni-Channel Strategy team, which is responsible for creating scalable channel strategies and marketing innovation across the POWDR portfolio that drives new customer acquisition and existing customer retention in a way that maximizes Return on Investment (ROI) and business growth. The Omni-Channel Strategy team does this by leading the portfolio's marketing Go-To-Market strategy, channel performance, and management of the tech stack.
The Junior Marketing Analyst will support the marketing team by measuring and monitoring marketing analytics, managing select marketing channels, researching consumer/industry/cultural trends, and generating insights to inform marketing innovation across the portfolio. They will work closely with the POWDR Marketing and Technology teams as well as trusted partner agencies.
This position is a chance for an entrepreneurial, analytical, and insightful individual to help drive change and positively impact the outdoor industry. And it is a chance for POWDR to more fully realize its ambition,
to empower each destination to be the best locally relevant experience.
Essential Duties and Responsibilities:
Analytics for Marketing Channels
Support portfolio-wide marketing analytics, in partnership with the Director and select agencies, by measuring/monitoring KPI's and creating actionable insights
- Lead website analytics (using GoogleAnalytics and working with partner agencies) including refining KPI's and automated dashboards, capturing portfolio insights, and managing monthly calls between the agency and BU's
- Lead social media analytics (using Sprout tool) including refining KPI's and automated dashboards and capturing portfolio insights
- Lead AI powered chat analytics (using Satisfi tool) including refining KPI's and automated dashboards and mining the existing data for insights about brands, products, services, etc
- Support anayltics for other marketing channels as needed including Paid Media, Email, SMS, SEO, and App
- Support the creation of a standardized, monthly 'Marketing Dashboard' that will be used by each BU
Management of Marketing Channels
Support the management and strategy of portfolio-wide marketing channels to promote best practices, sustainable adoption, and innovation
- Support website management (Hoorooh), which includes project management for marketing relevant projects (ex. component audit/redesign and standardized UX/UI of product pages) and support the roadmap development of the platform to ensure it stays on the cutting edge of customers' needs and expectations
- Support social media management (Sprout), which includes developing a universal tagging structure and managing Sprout's account admin
- Support AI-powered chat management (Satisfi) by leading the onboarding for new resorts onto Satisfi and supporting the roadmap development to ensure the portfolio is using the right tools in the best ways possible
- Support management and strategy for other marketing channels as needed including Paid Media, Email, SMS, SEO, and App
Research & Insights for Portfolio Innovations
Support the execution of research and provide insights to drive change across POWDR as the portfolio evolves and expands
- Secondary research to identify game-changing innovations
- Primary research to better understand existing customer expectations
Required Knowledge, Skills, and Experience:
- Bachelor's degree in related field (such as Business, Marketing, Economics, or Data Science)
- Experience with analytics tools/software, including GoogleAnalytics
- Experience in Excel using advanced skills such as charting, pivot tables, and functions
- Experience with data visualization tools
- Proficiency in MS Office
- Passion for an adventure lifestyle
- Embodies POWDR's Values: Enduring, Responsible, Entrepreneurial, Soulful and Teamwork
- Professional, positive, and enthusiastic team player with strong interpersonal skills and support for broader company goals
- Strong organizational skills with ability to multi-task and function in a fast-paced environment, often with changing priorities
- Oversee multiple, simultaneous work streams that require liaising with other team members and agencies
- Discrete, able to manage and maintain confidential information
- Excellent communication skills, both oral and written
- Ability to work cross-functionally in a team-orientated environment
Personal Attributes
- Action-oriented and focused on delivering results
- Highly collaborative and invested, not only in the success of your team but the entire organization
- Develops strong relationships with diverse groups of teams
- Ability to work independently on multiple projects
- Process driven and highly structured thinker
Travel Requirements:
- 5%-10%, depending on season/project/campaign etc.
POWDR is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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