Manager, Marketing Job at National Hockey League
SUMMARY
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
Benefits to working at National Hockey League include:
- Medical/ Dental/ Vision insurance effective on the date of hire
- 401(K) Plan and Defined Contribution Pension Plan
- Annual Bonus
- Generous PTO policy
- Commuter Benefit Program
- Paid Company Holidays
OVERVIEW
The National Hockey League is seeking a Manager, Marketing to work on the development, production and implementation of marketing programs to grow the NHL’s fanbase, increase media consumption and fan engagement, and build the NHL brand.
The primary focus for this Manager, Marketing will be to:
1) Work closely with the NHL’s national media rightsholders to drive viewership of live games and support their marketing efforts.
2) Manage the NHL’s marketing efforts for its marquee events and Stanley Cup Playoffs.
ESSENTIAL DUTIES
Assist in developing and advancing the day-to-day marketing relationships with the NHL’s US and Canadian national media rightsholders: ABC/ESPN, Turner Sports, Sportsnet, TVA Sports, NHL Network.
- Engage rightsholders and represent the NHL in strategic conversations, ideation sessions, brand/fan research, content production, media planning, event activations, KPI/analytics reporting and all other marketing activities.
- Collaborate with rightsholders to develop specific marketing plans, concepts and tactics to promote NHL games and events across their networks/platforms.
- Work as part of a cross-functional NHL marketing team (social, fan engagement/CRM, media, creative, production, editorial) to provide ongoing tune-in support to rightsholders via NHL media platforms, content development, club amplification, etc.
- Assist rightsholders in creating and implementing cross-promotional opportunities.
- Uphold NHL brand management standards – review and route rightsholders’ marketing materials and promotional programs through internal departments for legal/QC/brand approvals, and work with rightsholders to enact necessary revisions.
- Facilitate rightsholders’ marketing requests for the Stanley Cup, player/venue access, fan sweepstakes and promotions, NHL inclusion in multi-sport/brand marketing, on-site event activations, etc.
- Amplify rightsholders’ marketing campaigns and content by coordinating distribution across NHL media platforms and NHL clubs.
- Track, organize and file all marketing campaign materials and tactics implemented by rightsholders.
- Support the planning, development and execution of marketing efforts for the NHL’s marquee events hosted within the US and Canada, including but not limited to: Face-Off, Winter Classic, Stadium Series, Heritage Classic, All-Star Weekend, Draft, Awards, Stanley Cup Playoffs and others.
- Contribute to the development of marketing strategies and tactics to achieve the business goals of NHL events – including ticket sales, event attendance, media consumption across platforms, etc.
- Assist in the execution of integrated marketing campaigns across television, radio, digital, social, search, out-of-home and fan promotions/sweepstakes.
- Help to negotiate and fulfill local media deals that expand the reach and exposure of NHL events within host markets.
- Build and extend marketing campaigns for NHL event-related programs and experiences, including but not limited to: all-access documentary series (Road to the NHL Winter Classic, Quest for the Stanley Cup), fan festivals/pre-game concerts, on-site activations, NHL alumni games, etc.
- Work in close partnership with NHL clubs and host venues on their NHL event-related marketing activities – review and route materials and promotional programs through internal departments for legal/QC/brand approvals, and work with rightsholders to enact necessary revisions.
Other responsibilities include but are not limited to:
- Manage projects with external partners (strategic/creative agencies, production companies, media companies) and the NHL’s internal creative/production departments – including briefings, presentations, approvals, budgets, etc.
- Write event summaries and meeting/event recaps.
- Develop timelines, create deliverable lists and submit work orders for advertising production.
- Maintain budgets and process invoices with the finance department.
- Work with PR to develop marketing campaign-related press releases and media coverage.
- Contribute to other NHL marketing initiatives, such as: Olympic Games, World Cup of Hockey, Sports Betting/Gaming, other.
- Work on special projects and other duties as assigned.
QUALIFICATIONS
- Bachelor’s degree in Marketing or a related field
- 3+ years of related marketing experience, preferably at a sports league/club, television network/streaming platform or working on similar businesses at a marketing agency
- Experience in development, production, and distribution of multi-platform advertising materials and promotional content. Familiarity marketing across Television, streaming devices, live events, out of home, digital and social platforms.
- Results-focused marketer who works effectively in a team setting to move projects forward
- Positive, can-do and solutions-oriented approach
- Excellent organizational skills and attention to detail
- Ability to prioritize and manage projects in a changing and fast-paced environment
- Strong written and verbal communication skills
- Ability and willingness to travel within the US and Canada, as needed
- Excels at working in a team environment
- Sound decision-making capacity and problem-solving abilities
- Knowledge of the NHL, its teams, players, history, rules and the game of hockey.
- English; Multilingual a plus
Salary Range for this role: $75K to $90K
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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