Position Summary

The Marketing Analyst is responsible for the collection, analysis and reporting of marketing and sales

data in an on-going effort to increase overall sales productivity for Eleven’s businesses. The Analyst will

work closely with Salesforce CRM to extract insights to inform marketing strategy. The Analyst will

present findings and recommendations to key business stakeholders. The Analyst will support the

implementation of the Guest Satisfaction Survey tool for Eleven and provide insights for the organization.

Responsibilities:

Establish success targets for marketing campaigns (response rates, sales conversion and ROI).

Execute audience segmentation, list generation, and back-end analysis of marketing initiatives,

including digital and direct mail.

Produce data-driven insights, both ad hoc and as required by the business.

Support loyalty program operations and reporting.

Support rollout of Guest Satisfaction Survey software. Integrate insights into marketing and develop

custom reporting dashboards. Complete ad hoc reports as required by the business.

Create standardized and customized reports for sales on a monthly basis.

Responsible for competitor research and comparisons to inform marketing strategy.

Other duties, as assigned by Chief Marketing Officer.

Skills and Abilities

Advanced skills in MS Access and Excel required.

Experience with SQL relational databases and ability to join data from multiple sources required.

Experience/understanding of custom databases required.

Strong analytical and detail-oriented skills required.

Experience with data appends, database management, and best practices required.

Salesforce experience preferred.

Experience working with an external data warehouse preferred.

Excellent interpersonal and communication skills.

The ability to interpret data and recommend actions.

The ability to multitask.

Education and Experience:

BA/BS degree required, academic background in marketing, business, or related field.

5-7 years of relevant experience in an analytical role, with an emphasis on marketing campaign or

sales analysis.

High proficiency in MS Excel, MS Access and knowledge of SQL databases.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or

responsibilities that are required by the employee.

About Eleven Capital Management

Eleven Capital Management is the direct private investment arm of Grassy Creek LLC, a first-generation

single-family office which owns multiple businesses in a variety of industries. Most notably, this includes

Eleven, an experiential travel company with luxury adventure lodges in remote and remarkable corners of

the world.

Eleven’s Marketing team is a shared services organization which supports the businesses owned and

operated by Eleven Capital Management, including:

 www.elevenexperience.com

 www.publichousecb.com

 www.irwinbrewingco.com

 www.threedaggers.co.uk

 www.elevencapitalmanagement.com

 www.elevensystems.com

 www.irwinguides.com

 www.tarentaise-tours.com

 www.elevenoffsets.org

 www.grassycreekfoundation.org