McDermott Will & Emery is a leading global law firm helping to propel the success of today’s most respected, dynamic, and important organizations. More than 1,200 lawyers strong, we bring our personal passion and legal prowess to bear in every matter for our clients and the people they serve. Pride and determination abound here because every member of our team is respected, supported, and inspired to exceed. We have been recognized as a top firm to work by The American Lawyer, Working Mother Magazine, Vault, and the Human Rights Campaign for both lawyers and business professionals.

As part of our ongoing commitment to be #AlwaysBetter for our people, clients, and communities, we have created a culture of belonging that champions your individuality and authenticity as both a person and a professional. From our competitive compensation, top benefits and award-winning professional development programs to industry-leading wellness initiatives, we support you through every stage of your life and career so you can live a life you love both in and outside of the office.

Position Summary:

The Marketing Automation Specialist is responsible for the design, test, and implementation, of demand-generation marketing programs, lead-nurturing programs, firm hosted event campaigns (webinar, hybrid, and in-person), prospect/customer segmentation, and other automated communications programs using the Oracle Marketing Cloud (Eloqua) platform in conjunction with other 3rd party tools. The ideal candidate for this position must have deep experience with the Eloqua platform and an understanding of CRM software (Salesforce). This position will lead change management initiatives across the department by regularly consulting with and training users, as well as continually driving the adoption of best practices. The position requires strong understanding of technology integrations and process flow between Eloqua and other systems.

Essential Functions and Responsibilities:

• Create and manage email marketing automation campaigns including campaign set-up, end-to-end testing of data within Eloqua and Salesforce, deployment, monitoring the campaign while active, and analysis with recommendations for improvement.
• Ability to create and manage multiple campaigns and segments at any given time.
• Advisor to Business Development & Marketing team explaining data flow between Eloqua and Salesforce for all campaigns and provide best practices for technology campaign set-up on a case-by-case basis.
• Provide technical support, training, feedback, guidance, and expertise to functional marketing team members and end business users.
• Manage and design web page forms and landing pages within Eloqua platform.
• Proactively monitor campaign execution and performance, addressing errors and failed calls as necessary.
• Maintain general housekeeping standards such as managing, auditing, and overseeing directory folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, etc.).
• Work closely with key internal stakeholders and technology & operations team to develop reporting processes and associated reports. This includes the creation of analyses and dashboards.
• Manage data integration between Eloqua and 3rd party platforms such as Zoom, SureShot, and Vidyard.
• Deploy Eloqua campaigns that utilize 3rd party apps for improved automation and scale.
• Analyze performance metrics, providing recommendations to improve effectiveness of emails, campaigns and segmentation.
• Provisioning of system accounts (username / password) to internal marketing clients in need of access to the tool
• Perform other duties as assigned or required.

Job Specifications:

• Bachelor’s degree
• At least five (5) years of related work experience
• At least two (2) years of direct Eloqua experience
• Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
• Knowledge of Client Relationship Management (CRM) (Salesforce)
• Knowledge of marketing automation technology (e.g. Eloqua, Pardot, Marketo, etc)
• Familiarity with HTML/CSS/JavaScript/WordPress
• Familiarity with data profiling, root cause analysis and quality improvement techniques
• Strong written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to work under tight deadlines and prioritize responsibilities

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

• While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear
• Employee must occasionally lift up to twenty (20) pounds

Work Environment:

Typical indoor office environment

Disclaimer:

The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.

• GQ1

We continue to prioritize the health and safety of our McDermott workforce. Consistent with that commitment, in light of the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread of COVID-19, we require that members of our McDermott workforce be fully vaccinated.

At this time we are not asking you to provide any information about your current vaccination status, whether you would seek a medical or religious accommodation to the policy, or for any other medical information. We are only notifying you of the policy if you are interested in moving forward with the application process.

• Policy applies to locations where local ordinances do not prevent COVID-19 vaccination mandates.

Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.

Expected Pay Range in New York $86,000 – 109,000

Expected Pay Range in Los Angeles & Orange County $79,000 – 99,000

Expected Pay Range in San Francisco & Silicon Valley $90,000 – 113,000

Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, and experience. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.