GENERAL SUMMARY

The Marketing and Communications Specialist II provides assistance to the Director of Marketing and Communications in managing, implementing and measuring marketing programs for the health system, which includes Fisher-Titus Medical Center and its affiliates, to support the mission, goals and objectives of Fisher-Titus. The Manager must have a creative eye and strong project management skills to implement and measure marketing and advertising plans specific to physician and public outreach.

ESSENTIAL FUNCTIONS

Assists in the implementation of the strategic marketing plan for the Medical Center and its affiliates

Manages comprehensive system and service line marketing strategies that convey to various internal and external constituencies the characteristics of quality and value that represent Fisher-Titus

Deploys approved integrated marketing plans that clearly articulate the mission, vision and values of the system, and supports the business goals and objectives of the system

Lead the development of traditional and digital marketing communications tools, including advertising, digital media, brochures, direct mail, etc., with external design team ensuring all pieces meet standards for quality, accuracy, timeliness and cost-effectiveness

Coordinates media with to carry through all media plans in terms of placement and media management. May include insertion orders and invoice reconciliation either directly with the publication or through a media agency.

Manages content of the website working with development agency or directly within the content management system to ensure accurate and timely additions and deletions. Works with cross-functional groups to develop and update information for web pages and postings.

Monitors marketing activity and develops measurement tools to track results of marketing activities and report out to appropriate staff; includes making recommendations regarding success and failures of plans or promotions

Light copywriting and heavy proofing of all produced items to ensure they align with core messages and are error free

Coordinates with Public Relations, Internal Communications and Community Events to support any marketing collateral pieces needed to support initiatives

Participates in system market research (quantitative and qualitative) to attain timely and actionable information and analysis, including the supervision of research staff and outside consultants

About Fisher-Titus

Fisher-Titus proudly serves the greater Huron County area’s 70,000-plus residents by providing a full continuum of health and wellness care from heart and cancer care to outpatient services such as lab, imaging, and physical rehabilitation. In addition, Fisher-Titus’ employed physicians offer a variety of primary and specialty care services including behavioral health, digestive health, endocrinology, family medicine, general surgery, heart and vascular, internal medicine, occupational health, pediatrics, pulmonary, sleep medicine, spine surgery, urology, and women’s health. Along with the medical center, a 99-bed acute care hospital, Fisher-Titus health system includes Norwalk Memorial Home, a 69-bed skilled nursing facility; Carriage House, a 48-unit assisted living facility; a Home Health Center; and emergency transport through North Central EMS. To learn more, visit fishertitus.org.

Fisher-Titus offers industry competitive benefits including: Medical & Dental coverage, 401K match, paid time off, tuition assistance and more!

Shift differential, weekend bonus pay available and more offered for night shift positions.

Education

• Bachelors or better in Communication