GENERAL PURPOSE:

The Marketing Specialist will be responsible for executing effective marketing strategies, campaign development, analyzing the effectiveness of each campaign & developing potential markets. The successful candidate will play an integral role in building & engaging the Loveland Water and Power customer base & creating effective strategies to promote the long-term growth of our utility. The Marketing Specialist works with the Senior Marketing Coordinator and marketing team to provide strategy, execution & reporting for marketing initiatives in order to attract & retain broadband utility customers. The Marketing Specialist designs and hosts public events, creates innovative, attractive marketing collateral and supports utility marketing campaigns. This position is also responsible for identifying customers & services, developing relationships, & facilitating customer engagement.

The salary range is $53,300.00- $82,700.00 per year, hiring range $53,300.00 - $68,000.00 depending on qualifications and experience.

Position will close to applicants on: Tuesday, May 30, 2023 at 12:00 P.M. M.S.T.

The Customer Relations team seeks a creative and collaborate professional who is passionate about building relationships, coordinating community events, and has exceptional storytelling experience. Must be resourceful, innovative and maintain an enthusiastic and positive attitude. Our core values of teamwork, ethics and excellence are fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally. Our dynamic and fun team promotes work-life balance, celebrates success, and is committed to serving our Loveland community.

Please Include a Resume and Cover Letter with application.

To learn more about our exceptional Loveland community, and the benefit of working for the City, please view our video Working at Loveland.

ESSENTIAL JOB FUNCTIONS:

• Develops and executes marketing initiatives to appeal to target audience using appropriate channels such as email, social media and traditional media.

• Develops, implements and maintains Loveland Water and Power's strategic marketing plan.

• Gathers and analyzes information on customer needs and preferences.

• Analyzes data to determine campaign efficiency and assess the ROI on various marketing strategies.
• Develops and communicates marketing plans, campaign results and prepares project recommendations to senior management team.

• Develops and maintains strong network with regional media outlets through frequent interaction and promotional requests.
• Coordinates effective distribution of marketing materials.
• Composes and proofreads copy.
• Develops and manages the production of promotional material.
• Plans and coordinates customer events including coordination with event hosts and vendors, booth presentation, giveaways, collateral and customer interaction.
• Attends meetings in various locations within the demographic area

OTHER JOB FUNCTIONS:

• Researches and produces reports analyzing trends and offering insight in an area of specialization.
• Responsible for supporting the maintenance of the department's online presence via website.
• Oversees and manages production of print media and other promotional pieces

• Monitors brand performance.

• Elevates the organization’s awareness of marketing activities through internal city marketing.
• Prepares and submits cost estimates for inclusion in the annual budget for marketing and promotion of Loveland Water and Power.
• Responsible for providing support in the coordination of related activities to drive customer satisfaction and meet customer objectives.

• Manages all aspects of the creative process ensuring that messaging and branding elements are fully integrated across all communication channels.

• Represents the City in interdepartmental, interagency, community and professional meetings as required.
• Completes special projects, serves on committees.

JOB QUALIFICATIONS:

Knowledge, skills and abilities:

• Excellent writing, editing (photo/video/text), presentation and communication skills.
• Excellent customer service and phone skills.
• Experience with planning events.
• Knowledge of website and social analytics tools.
• Creative and innovative thinker, tech-savvy with Microsoft Office Suite, Adobe Illustrator, InDesign, Photoshop, HTML, content management systems, and any software commonly used for creating marketing material and social content.
• Must possess sound decision-making skills, sound knowledge of products, and the ability to understand the design and development of product marketing
• Knowledge of competitive offerings to Pulse products and services.
• Experience using a variation of popular social media platforms
• Direct mail expertise
• Establish and maintain effective working relationships with other City employees, representatives of other agencies and organizations, other City departments, and members of the community

Core Competencies:

Accountability, Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness

Job specific competencies:

Cooperation, Attention to Detail, Technical Knowledge, Problem Solving, Responsiveness

Education and/or experience:

Bachelor’s degree in Communications, Marketing, Advertising, Business, News Media, Public Relations or a related field. Minimum three (3) years of progressively responsible, professional experience in a marketing role with emphasis in customer service, or an equivalent combination of education and experience.

Licensure and/or certifications:

Valid Driver’s license.

Material and equipment directly used:

Standard office equipment including, but not limited to, personal computer, camera, and associated hardware and standard and industry software, telephone, cellular phone, copier, calculator, and printer.

Working conditions and physical requirements:

Work hours may vary to occasional weekends or evenings attending special events and/or meetings Work is performed in an office environment, but can involve field work. May require reaching, bending, kneeling, sitting for extended periods of time, and repetitive keyboard motion. Light physical effort required by moving and positioning objects up to twenty (20) pounds occasionally and/or up to ten (10) pounds frequently. Some travel required.

This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

With over 300 days of sunshine, and just 30 miles from Rocky Mountain National Park in the heart of northern Colorado, Loveland is an ideal community for anyone to call home. Known as the Sweetheart City, this vibrant cultural hub is home to nearly 500 sculptures and public art installations, the world-famous Valentine Remail Program, and picturesque views of the Rocky Mountains. The community is bustling with a thriving arts, brewery, foodie and shopping scene. Enjoy headliner concert and theatre productions, professional hockey events, endless community recreation and open space opportunities, art and sculpture shows, and several local festivals. Loveland also boasts an award-winning golf course and an inclusive library and community center. Loveland, Colorado has EVERYTHING YOU LOVE!

In 2020, Loveland was the only Colorado City to win the Governor’s Award for Downtown Excellence, is the top residential recycling City in the state for 4 consecutive years and has been ranked as one of the top places to live, work and raise a family in the U.S. and as one of the Most Idyllic Picturesque towns in America.

Apply today to join more than 800 employees who work to meet the core values of: Accountability & Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness. The City of Loveland is a diverse and welcoming community organization and our employees enjoy a competitive benefits program, various opportunities for growth and development, and an exceptional work-life balance.

A vibrant community, surrounded by natural beauty, where you belong!

Benefit Eligible Benefits Package Includes:

• Two (2) medical plans, Dental, Vision (for self/ spouse/ children)
• Employee Health & Wellness Center (self/family)
• Paid vacation, holidays, and medical leave
• Flexible spending including Dependent Care
• Life Insurance, AD&D, Short-term and Long-term disability, and voluntary Critical Illness Coverage
• Retirement 401a, 457, Roth (pre-& post tax) and company match
• Comprehensive Employee Assistance Program
• Voluntary 529 College Invest program
• Personal and Professional Development opportunities
• Discounted recreation passes
• Employee recognition program
• Exceptional work-life balance
• Market based pay & regular performance reviews
• Local Government employment is eligible for Public Loan Forgiveness Program

Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions.

The City of Loveland provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic information, age, or any other status protected under federal, state, and/or local law.

A driving record and criminal history background check will be obtained pre-employment.

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