Role: Marketing Coordinator, CPG/Grocery
Department: Marketing
Reports to: Senior Marketing Manager

JOB OVERVIEW:

This is a fantastic opportunity to learn about many facets of the Grocery and Consumer Products business. The Marketing Coordinator will primarily support the product and channel development of Magnolia Bakery's growing Grocery/Consumer Packaged Goods business unit. We are looking for an ambitious self-starter with strong organization, communication, and interpersonal skills. This role will deliver a myriad of support across the team and be able to work across multiple internal cross-functional teams at Magnolia Bakery. This role will also support our growth strategy by supporting key projects, retailers, business channels, sales presentations/pitches, sampling, contract administration, and budget management.

RESPONSIBILITIES:

• Manage day-to-day CPG marketing operations, including marketing strategy, retail paid media investments, retailer relationships, shopper marketing activations, coupon tracking, sampling, and more.
• Develop integrated shopper program strategy for Grocery, Club, Emerging and C-Store accounts and broader channel needs.
• Create and lead briefs with retailer, media, and shopper partners to communicate vision and objectives for retailer programming.
• Own individual retailer KAMPs and support in providing insights and recommendations for annual marketing and trade planning.
• Leverage data and insights to build shopper programs through tactics including loyalty, couponing, shopper media, etc.
• Manage budgets and conduct post-program analysis
• Communicate Grocery and CPG programming to internal stakeholders.
• Provide concise meeting summaries for internal communication
• Work seamlessly with internal departments, such as the Creative, Commercialization, Supply Chain, Marketing, Legal, Finance and Ops to deliver transparency and ensure timely development of plans
• Conduct periodic market tours and competitive assessments, compile findings and make recommendations with fact-based support. Be aware of industry trends.
• Provide support by compiling relevant materials for presentations, including overview presentations, category success stories, ratings, press stories, etc. to keep Magnolia Bakery top of mind and fuel retail success

QUALIFICATIONS:

• Bachelor's degree and at least 1 year experience required (strong internship experience considered)
• Excellent oral, written, and communication skills.
• Strong interpersonal skills.
• Strong organizational and follow-up skills
• Self-starter that defines roles broadly and has a desire to learn.
• Ability to think strategically.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Requires grasping, writing, standing, sitting, walking, repetitive motions, listening and hearing ability and visual acuity.
• Talking and hearing occur continuously in the process of communicating with guests, coworkers, and management.
• Vision occurs continuously with the most common visual functions being those of near vision and depth perception.
• Requires manual dexterity to use and operate all necessary equipment.
• Position requires standing and walking for period of 3-5 hours without a rest break.
• Occasional moderate to heavy lifting and carrying, bending, and reaching overhead may be required.
• Requires manual dexterity to use and operate all necessary equipment

ABOUT US:

Magnolia Bakery, the world's most famous bakery, opened our first location on a quiet street corner in the heart of New York City's West Village in 1996. From then to now, Magnolia Bakery has been cherished for offering fresh-made classic American baked goods and for our warm inviting atmosphere. With locations in New York City, LA and Chicago, a D2C business shipping nationwide and international locations in the Middle East and Southeast Asia, Magnolia Bakery is beloved across the world.

Base Salary range of $65,000 - $75,000