About Us & Why We’re Hiring

K12 Insight partners with school districts to provide better experiences, engagement, and education using a powerful customer service platform and chatbot, research, and professional development. As a leading innovator of customer intelligence solutions for schools, we’ve helped over 400 districts across the nation adapt to the digital transformation.

K12 Insight helps districts deliver superior customer service — which builds trust, promotes family and community engagement, and fosters a positive school environment. We offer the only all-in-one, enterprise-wide customer experience and intelligence platform designed for K-12 — helping districts streamline inbound communications, identify problems before they become crises, and build trust capital.

As Marketing Events Manager, you will bring K12 Insight’s brand to life through conferences and special live and virtual events by creating memorable experiences and networking opportunities that drive demand generation and support the company's revenue goals.

In this role, you will use your excellent organizational skills to help define and execute our events strategy. Your work will play a central role in our sales and marketing efforts and be critical to achieving our product and revenue goals. This role reports to the VP of Marketing and is an individual contributor position with no direct reports at this time.

Responsibilities

• Work with Marketing leadership to execute the strategy, direction, and roadmap for association partnerships and conference event experiences (ERDI, NSPRA, AASA, etc.) — including special events for clients and prospects

• Design unique, compelling event experiences that deliver ROI including speaking engagements, workshops, and sponsorship engagements at selected events and through partnerships

• Collaborate with our Marketing Communications team to design and deliver content for virtual and in-person events

• Manage event logistics including hotel bookings, after hours events and dinners, registration, presentation submissions, etc.

• Collaborate with the Executive Leadership Team and across Product, Marketing, Sales, and Client Success teams to develop strategies and creative approaches for events — including our goals and participation levels

• Manage scheduling and prioritization of event-related tasks, and track project progress — from start to finish — using Asana, Salesforce, Hubspot, and G Suite

• Evaluate event success based on data and feedback using Salesforce and other tools

• As needed, work collaboratively to build and support other Marketing, Sales and Client Success campaigns designed to grow our business

• Remain deeply aware of our company mission, vision, product goals, and buyer journey, and translate that knowledge into compelling event experiences that inspire prospects and clients to action

Keys Attributes for Success

• You have experience planning and executing events, including ideating creative concepts, developing and executing event plans, managing and tracking overall event budgets, managing vendor relations, and overseeing on-site execution.

• You are exceptionally creative and detail-oriented.

• You possess excellent communication and presentation skills, and can communicate design ideas in concise and clear terms to a multidisciplinary audience.

• You’re a self-starter with a strong sense of ownership and urgency.

• You enjoy a mix of both independent and collaborative work.

• You default to critical and creative thinking when faced with a challenge.

• You are a natural communicator known for your ability to quickly establish positive working relationships, build strong cross-functional partnerships, and collaborate effectively.

• You thrive in an entrepreneurial environment where you are tasked with “figuring it out,” chipping in, and taking initiative to support a fast-growing business.

Requirements

• Bachelor's degree in Event Management, Brand Management, Marketing or related field

• 4+ years of experience in event planning and marketing

• Demonstrated ability to create, manage, and execute events

• Proactive mindset and ability to manage ambiguity

• Ability to think outside the box

• Broader marketing lead generation experience highly preferred

• Experience using project management software like Asana highly preferred

• Salesforce experience highly preferred

• Experience with K-12 education and/or EdTech conferences, events and associations preferred

Location: This role can be based in our Herndon, Virginia, headquarters or work-from-home anywhere in the USA. It will include up to 15% travel and may include working occasional nights and weekends. We will consider candidates located anywhere in the United States.

What We Offer

At K12 Insight, we are passionate about supporting our clients and making our workplace great. Our dedicated and talented team is one of the things colleagues rave about. Here are some of the ways we care for our team.

- Generous vacation policy which includes 17 days of PTO (with increasing amounts for additional years of tenure), 2 volunteer days, the entire week of December 24 - January 1, and 8 additional holidays. Oh, and shortened Fridays during the summer!

• Competitive salaries with incentive pay for performance

• Option of medical, dental and vision plans

• Short-term disability, long-term disability and basic life insurance at no extra cost

• 401K retirement savings plan with company match

• Excellent choice of computer equipment and a monthly cell phone plan stipend

• A commitment to individualized professional development (we believe in education!)

- Trust - we're adults, no need to punch a clock or get approval to see a doctor during the workday.

The expected salary range for this position is $85,000 - $115,000 / year with the opportunity to earn additional compensation pursuant with K12 Insight’s corporate bonus plan. The salary range represents the low and high end of the salary range for this position, and is subject to change. Exact pay will be based on factors including but not limited to a candidate’s experience and skills, market demands, internal parity and organizational needs.

K12 Insight is an equal opportunity employer. We believe diversity of backgrounds, beliefs, and experiences to be critical to our success and are passionate about creating a welcoming, supportive, and collaborative environment for all employees. All are encouraged to apply as we continue to grow a smart, hard-working, and diverse team who love working together to build something that matters. K12 Insight uses E-Verify to confirm the employment eligibility of all new employees. To learn more about E-Verify, including your rights and responsibilities, please visit https://www.e-verify.gov/