MEDIA BRIDGE

Media Planning Director

Media Bridge Advertising is an agency in Minneapolis, MN, that combines media buying and creative services to help clients of all sizes grow and win. We are seeking a highly experienced full-time Media Planning Director to provide multi-faceted administrative support and assistance to members of our Media Team. This person will typically work onsite at our office in the North Loop area of Minneapolis.

We have a fun and vibrant culture that celebrates individual differences. We believe in and are committed to creating a diverse, equitable, and inclusive workplace. Other places talk about their "work ethic," but at Media Bridge, we're focused on "care ethic." We are an engaged, invested, and passionate group of people who care about making an impact. At MB, caring isn't just a touchy-feely concept. It's a way of working-a way of living, and our #1 competitive advantage.

WHAT YOU'LL BE DOING AS A PLANNING DIRECTOR

• Analyze data, think creatively and design innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible
• Manage Media Planners and help to build Planning team
• Assess impact and suitability of different media types used to target certain markets based on their clients' needs and wants
• Recommend various options for media plans based on client's objectives
• Analyze the client's post-campaign results and recommend refinements
• Interact with internal and external partners to evaluate, implement, and maintain a media plan
• Collect and analyze information on different media channels, such as print, television, radio, OOH, and paid digital media
• Create or recommend certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty
• Prepare and present media plans to internal Brand Managers and/or clients for plan approval and alignment
• Working closely with clients and/or Marketing Strategists to understand their needs, wants, and objectives, and then determine which media channels fit best for specific campaigns
• Remain at the forefront of new media and related marketing trends/media tools and educating our Media and Marketing teams on these new media trends and tools
• Acting as the expert for all in-house media tools

KNOWLEDGE & EXPERIENCE

• Bachelor's degree in Advertising Marketing, or Communication strongly preferred; highly relevant experience may be considered as a substitute for the degree requirement
• 4+ years of experience in Media Planner or similar role
• Knowledge and experience working with MRI Simmons, Local and National NMI, Media Mix, Nielsen ratings, and other relevant media tools
• Knowledge and experience with analytical tools and campaigns evaluation metrics
• Knowledge and experience with competitive research tools such as Media Monitors, iSpot, and Media Radar preferred
• Ability to communicate and work efficiently and effectively across departments
• Ability to interface with our reporting team to glean insights from our outputs and KPIs as well as the ability to to see trends directionally from pulling their own data
• Ability to maintain an organized workload and meet predetermined deadlines
• Working knowledge of Microsoft Office suite

TYPICAL SCHEDULE

This is a hybrid position that would typically be on-site an average of 3 days per week

READY TO JOIN OUR TEAM?

Please complete our brief, mobile-friendly application. You will receive an email confirmation when your application is successfully received. Initial interviews will be performed by phone or zoom, and finalists will be invited onsite to see our space and meet our team.

ABOUT MEDIA BRIDGE

Media Bridge is a multi-year winner of the Inc. 5000 list of fastest-growing privately held companies in America. We credit our success to our philosophy of Media the Way It Should Be®. This means we are a team that is growing and winning personally and professionally. We are living our best lives while continuously improving team health scores and the satisfaction of our clients and partners. The company embraces the mindset that the best marketing strategy is: to care.

Founded in 2010, Minneapolis-based Media Bridge Advertising has a diverse client roster that includes Inspire Medical Systems Inc., It's Just Lunch, Minnesota Twins, SPIRE Credit Union, EOS, Axonics, Impulse Dynamics, Gutter Helmet, Morrie's Auto Group, Secondhand Hounds and numerous others. We're a fast-growing team of smart, competitive, hard-working, fun marketing pros who live and breathe our core values: Lead with Heart, Do The Right Thing, and Raise The Bar and Be Accountable.

EEO STATEMENT

Media Bridge Advertising will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership, or activity in a local human rights commission, or status regarding public assistance. We will take affirmative steps to ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.