Summary

The Botanist, an Acreage Holdings Company, is a state-licensed marijuana facility that services licensed medical marijuana patients in the State of Connecticut. Acreage Holdings is committed to improve the quality of healthcare for patients using natural, plant-based medicine while maintaining compliance with state regulations. As a Outreach Coordinator you have the opportunity develop outreach initiatives with local chambers, non-profits, and other organizations while partnering with dispensary teams guiding patients to improve their quality of life while helping relieve their symptoms.

Essential Functions and Responsibilities

• The Community Outreach Coordinator is primarily responsible for lead generation, patient acquisition through community education and engagement, as well as physician outreach.
• Works in conjunction with the GM, Director of Retails Operations, and Marketing Coordinator to develop promotional initiatives with the goal of acquiring new business
• Assist dispensary teams with more in-depth/escalated patient registration issues and general concerns
• Update Compassionate Need Program (CNP) application annually with new financial limits, coordinate CNP renewal appointments
• Establish and maintain relationships with certifying providers and keep them informed of registration process and DCP changes
• Develop relationships with potential patient groups to grow patient base at the Botanist
• Organize educational events and activities across the state
• Organize patient outreach events and activities that drive current and future patient engagement
• Represent the Botanist & Prime Wellness at educational and promotional events in the community
• Establish and utilize reports on prescribed timelines to manage and optimize patient volume
• Promote brand awareness within the community
• Maintains updated log and communication with groups, chambers, and relevant business contacts.
• Activates and gathers leads at industry events, dispensary events, community events.
• Executes the laid-out plan for dispensary openings.
• Shows continuous growth in patient acquisition.
• Move individual ordering physicians and medical groups along the continuum to advocate for our products and to direct patients to our company for order fulfillment
• Cultivate relationships with large corporate healthcare entities to advocate that medical cannabis be made available to patients
• Develop a deep understanding of current and future competition and outpace the competition in key performance indicators, including market share.
• Follows and implements the given outline for outreach initiatives
• Makes suggestions to enhance current efforts
• Works collaboratively with patient groups, dispensary managers, for in dispensary events as well as community events.
• Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, training, emails, and phone calls
• Event planning & coordination
• Effectively communicates with potential patients with the information gathered at events

Qualifications

Education and Experience

• High School Diploma or equivalent required
• 1-3 years previous experience in a customer service, administrative, or front-desk role required.
• Excellent computer proficiency (MS Office – Word, Excel and Outlook)
• Must be 18 years or older and able to pass a State mandated background check
• Proven track record of working under pressure to meet deadlines, while maintaining a positive attitude and providing exemplary customer service

Computers and Technology

• Proficient in Microsoft Word, Excel, PowerPoint and Outlook
• Ability to learn, navigate and accurately utilize the company’s Point of Sale & Patient data management software systems
• Familiarity with Google Forms is a plus