Responsible for assisting Cone Health (CH) in growing referral volumes and market share by gathering field intelligence, analyzing available referral data and trends and enhancing referring provider relationships through meeting with physicians, other providers (including PAs and NPs), and key stakeholders in the CH service area. Physician Liaison works closely with CH medical staff, leadership and service line leaders to develop initiative in key areas for growth. Physician Liaison performs duties to support the goals and objectives of CH in its efforts to deliver measurably superior healthcare. Liaisons build health system referral relationships with physicians in surrounding markets with leveraging referrals and re-direction of opportunities (both inpatient and outpatient). The liaisons perform strategic outreach to loyal and splitter physician practices, including those not on the CH medical staff. The team covers more than 10 key service lines and spans market geography of more than 2,000 providers across 8 counties and 25 distinct cities/towns.

The role has a two-fold focus: service lines promoted and geographies/markets covered.
Service lines covered include :
o Heart & Vascular Services
o Neurosciences
o Orthopedics
o Oncology
o General Surgery
o Bariatrics & Wellness
o Ambulatory Care Services
o Imaging Services
o Physician Network
o Women?s and Children?s Services
o Behavioral Health Services
Geographies/markets covered include :
o Guilford County (Greensboro , Summerfield, Jamestown, Oak Ridge, High Point, Brown Summit, Whitsett,
Pleasant Garden, Liberty, Climax)
o Alamance County (Burlington, Elon, Graham, Mebane)
o Rockingham County (Eden, Madison, Reidsville)
o Forsyth County (Kernersville, Winston-Salem)
o Randolph County (Randleman, Ramseur, Asheboro)
o Caswell County (Yanceyville)
o Pittsylvania County (Danville)
Key Relationships
? Physician Liaisons (team)
Strategic Intent ? Collaborate in identifying referrals/care coordination opportunities by gathering field
intelligence and enhancing lines of communication between referring physicians
Type of Interactions ? PL team interacts with each other and referring providers daily in various geographic
areas and in key physician practices
Degree of Frequency ? high
? Referring Physicians
Strategic Intent ? Building referral base to CH affiliated services (care coordination), including use of
advanced medical technology and specialty services
Type of Interactions ? PL team interact with physicians and mid-level providers to enhance referral
relationships, care coordination and downstream relationships to CH inpatient and outpatient services.
Degree of Frequency - High
? Office Managers/Referral Nurses and Scheduling
Strategic Intent - Interact with PL to define referral behaviors
Type of Interactions - Referral growth and redirection of referrals
Degree of Frequency - High
? Service Line Leaders (VPs and Directors)
Strategic Intent - Develop initiatives in key areas for targeted growth and execution of service-line specific
business plans
Type of Interactions - PL team serves as service line experts to round with physicians or service line
support for growth
Degree of Frequency - High
? Strategic Development
Strategic Intent - Use field intelligence provided by Physician Liaisons for strategic initiatives and to
corroborate market intelligence
Type of Interactions - PL team shares field intelligence with director of strategic planning and planning
associates on a regular basis and ensures that the field intelligence is corroborates by market
intelligence
Degree of Frequency - Medium
? Marketing Dept/Marketing Managers
Strategic Intent - Identify new procedures / technologies / key service offerings within various service lines
Type of Interactions - Working monthly with service line leaders to promote growth of new
procedures/technologies or clinics
Degree of Frequency - Medium
Physician Champion (Dr. Johnathan Berry)
Strategic Intent - Promote PL services to peers
Type of Interactions - PL team meets with Physician Champion monthly
Degree of Frequency - Medium
? Community leaders / Community organizations
Strategic Intent ? Develop relationships which are instrumental to the health system
Type of Interactions ? As indicated
Degree of Frequency - Medium
? NC Physician Liaisons
Strategic Intent - Strategic relationship / industry best practices
Type of Interactions ? Meet quarterly
Degree of Frequency - Low
? Surrounding health care systems? leaders
Strategic Intent - Develop partnerships and strategic initiatives
Type of Interactions - As indicated when gathering field intelligence
Degree of Frequency - Low
? Professional Associations
Strategic Intent - Educational resources; developing relationships which are instrumental to the health
system.
Type of Interactions - Attendance on a regular basis
Degree of Frequency - Low

Engage in strategic priorities as identified through organizational strategic plan or departmental consensus
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Ensures that the team is a national leader in best practices of advancement in medicine, physician referral patterns and service line growth: Observes new procedures and technology; Learns programs to assist in interpreting referral data
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Growing and Developing Key Service Lines, including Strategic and Market Intelligence: Assist CH leadership and physicians in planning and implementing strategic growth, including business plan execution; Initiatives may be specific to the needs of the community, the organization as well as the changes related to relevant state and federal legislation; Serves as a subject matter expert for the team- observes new procedures and technology; Gathers field intelligence and other data to develop and carry out a plan consisting of strategies and tactics which target physicians and practices that have the ability to increase referrals to CH; Identifies referral opportunities in assigned geographical areas through meeting with physicians and practice leaders and gathers field intelligence to identify local physicians, splitter physicians, and currently non referring physicians; Provides feedback from referral sources and others contacts to leadership and CH Strategic Development assist in the evaluation of the primary and secondary market climate
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Strengthen and Maintain Key Relationships with providers in Cone Health•s primary and secondary service areas and outlying/splitter communities: Strengthens referral relations with physicians and their practices in order to strengthen relationships between hospital leadership, medical staff, community physicians and affiliated hospitals to promote growth of service lines, new technologies and access to care; Identifies and builds business opportunities and enhances lines of communication between referring physicians and CH specialties
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Work as a collaborative team to ensure physician liaison services remains the subject matter experts on physicians and hospital relationships: As service line and subject matter experts, update other members of the team to increase knowledge in order to educate physicians / medical providers; Maintains up- to-date information in CRM on interactions with physicians and medical practices, key initiatives and issues or concerns within the practices to assist with cross coverage
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EDUCATION:

Required:
Bachelor's degree with 5 years medical sales, pharmaceutical sales, physician practice management or related health care experience
Preferred:
Master's Degree in business and/or a health care related field or degree in progress with defined graduation date

EXPERIENCE:

Required:
Prior experience in a leadership role
Preferred:
Prior experience in behavioral health leadership

LICENSURE/CERTIFICATION/REGISTRY/LISTING:

REQUIRED
Drivers License | Valid Drivers License
PREFERRED