About us

Cheil Worldwide is the 11th-largest creative agency in the world. Headquartered in Seoul, South Korea, we were founded by Samsung in 1973 to grow its local and global business. While Samsung is still one of our main clients, our roster has evolved to include other globally recognized brands such as Adidas, Coca-Cola, ESPN, Lego, Nivea, PayPal, Starbucks and many more.

Cheil North America has offices in NYC, Dallas, and Toronto, and serves as the lead agency for all Samsung projects across the continent. But collectively, we are unified force of creative problem-solvers who share a passion for developing groundbreaking ideas rooted in data, driven by insights, and enabled by innovative technology.

And that brings us to you… or rather you to us. Pushing boundaries and traditional advertising requires a curious mind undeterred by the never-been-done. We need a thinker and doer eager to explore new ways to connect with consumers beyond offering a product.

MDLab

The MDLab team specializes in ‘Retail & Experiential marketing’ and our goal is to build, nurture and grow the most ambitious and skillful talent in the industry in order to create experiences that connect and excite.

Our vision is to be the masters of ‘Retail and Experiential.’ We serve to elevate every consumer touchpoint in the purchase cyecle, creating a heightened journey by connecting both online and offline for a seamless shopper experience for today’s savvy consumer.

We are hungry to reshape tomorrow and change the retail and experiential marketing landscape with you; that is why we live the motto of a “brief-less agency,” continuously generating disruptive ideas that will have a significant impact on the way people engage with the Brand that will eventually lead to driving performance.

About you

Who you are is just as important as (if not more important than!) what you can do.

• Expertise in experiential marketing, event management, and event operations
• Ambitious and passionate with positive energy to establish and grow the team andcompany together
• Entrepreneurial; constantly seeking new business opportunities
• Bold and determined yet sociable to create solid relationship with the clients, teams, vendors and colleagues
• Creative problem solver
• Open honest and straight-forward
• Intelligent and emotionally aware
• Consultant and partner
• Action-oriented

About the role

Like you, this job is multidimensional. And every aspect is crucial to creating culturally relevant work

The reason you’re here:

To put your keen expertise in experiential and event marketing skills to good use and lead us in developing integrated brand experiences, tradeshow operations, influencer marketing and on campus program activations that can bring our brands closer to the consumers and B2B customers. Your strong understanding of event management and project management will enable and bring to life a seamless branded experience from online to offline. You will bring your experiential and event management experience and knowledge to help us lead with a creatively driven approach not limited to but focused on Gen Z and youth marketing

Roles & Responsibilities

• Effectively plan and project manage experiential and event marketing from branded environment, live events, B2B and B2C events, mobile vehicles, on campus, influencer and youth marketing programs
• Work with diverse project teams to develop, concept, and program ideas
• Evaluate project details, cost/budget, timelines and make appropriate recommendations and/or suggest alternative solutions.
• Prepare contracts, review vendor proposals, and negotiate contracts/costs.
• Work with other teams to maintain consistent vision/message/image of client’s brand vision.
• Conduct pre and post project activities such as cost analysis, invoice reconciliation and project recap.
• Research competitive programs and trends for competitive analysis.
• Deliver overall project management and ensure quality assurance for all deliverables.
• Use rigorous logic and proven methodology to solve challenging problems with effective solutions, can see hidden problems, is excellent at honest analysis, looks beyond the obvious and does not stop at the first answer
• Can effectively cope with change, can shift gears comfortably, can decide and act without having the total picture, is not deterred when things are up in the air, and can comfortably handle risk and uncertainty.

About the requirements

You’ve got to check the boxes before you can think outside of them.

Skills:

• 3+ years of experience in experiential marketing and/or event planning and management.
• Strong event marketing, planning and implementation skills.
• Strong documentation skills (MS Outlook, Word, PowerPoint & Excel)
• Solid story teller, writer and a presenter
• Excellent communicator both verbal and written
• Strong relationship builder
• Work well under pressure with strong attention to detail
• Strong knowledge of technology, virtual media, and social media integration
• Great team player who lends a hand to teammates whenever needed
• Must be a digitally savvy to and comfortable working within online and offline projects.
• Solid understanding of branding and storytelling
• Experience working with major technology brand preferred but not a must

Personal and Professional Attributes:

• Extremely passionate and positive with infectious enthusiasm.
• Naturally curious and willing to challenge the norm.
• Bold and determined to make an impact.
• Hands-on
• Smart approach to problems and targets using all resources available to achieve the best result.
• Open, honest, and straight-forward.
• Sociable and confident, takes an interest in others as well as the world around them. Must enjoy the creative process and be driven by it.
• Proactive - take the initiative to get things done.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• New York, NY 10014: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Event marketing: 3 years (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person

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