The Academy Museum of Motion Pictures furthers the understanding, celebration, and preservation of cinema through inclusive and accessible exhibitions, screenings, programs, initiatives, and collections. Welcoming visitors from Los Angeles and around the world, the Museum works in active partnership with motion picture artists and specialists, scholars, staff, and diverse communities to contextualize and challenge dominant narratives around cinema, inspiring discourse, connection, joy, and discovery.
Reporting to the Manager of Digital Media, the Email Specialist will be an essential part of the Marketing, Communications, and Sales team. You will develop effective strategies, campaigns, and executions for a multitude of internal and external emails. Other responsibilities include assisting in writing copy, prioritizing campaigns, and coordinating a robust schedule. The ideal candidate is an organized self-starter, a strong writer/editor, has experience in email campaigns, and possesses the ability to work across departments building consensus and maintaining process.
This position is represented by a union.
You Will:

• Produce and execute all email campaigns, including building emails from templates, creating new email templates, copywriting, asset coordination, QA, and scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Manage and execute email content calendar and ensure alignment with business priorities and internal stakeholders.
• Devise and execute A/B tests, perform render testing, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, audience, send time, and new features intended to drive performance lift.
• Work in partnership with designers to optimize email creative and template structure based on best practices.
• Mitigate email frequency between marketing campaigns, triggered emails, promotional emails, and transactional emails to retain audience interest/engagement and minimize database churn.
• Provide regular performance reports that include but are not limited to open, clicks, bounce, and unsubscribes.
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain customers.
• Constantly look for new ways to improve overall strategy through new technology, tools, partners, trends, and best practices.
• Write and act as editor/second reader on various editorial projects.

Job Type: Full-time

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