Sr. Specialist, Advertising Planning and Analytics Job at Gulfstream Aerospace Corporation
Sr. Specialist, Advertising Planning and Analytics in GAC Savannah
Unique Skills:
Requirements:
- Experience managing multi-million-dollar, worldwide advertising strategy
- In-depth experience in digital and social marketing, with expert understanding of Google advertising platforms, analytics and other related products
- Strong analytical skills and data-driven mindset to drive decisions and results
The following are preferred skills:
- Expert understanding of search engine optimization (SEO) and website properties
- Excellent negotiation, research, problem-solving, critical-thinking and written and verbal communication skills
- Detail-oriented with strong organizational skills and multi-tasking ability
- Proficiency in Microsoft Office applications
- Experience with data analysis and visualization tools like Microsoft Power BI
- Strong understanding of worldwide privacy laws and compliance related to advertising
- Ability to exercise independent judgment and develop media plans to maximize efficiency and budget allocations
Education and Experience Requirements
Bachelor's Degree in related field required or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job. 5 years of experience in marketing, advertising and paid media strategy and buying across several media channels.
Position Purpose:
Responsible for researching, planning, developing and executing robust, multi-million dollar and worldwide advertising campaigns that leverage effective print, digital, out-of-home and other advertising channels in an effort to help drive acquisition and retention.
Job Description
Principle Duties and Responsibilities:
Essential Functions:
Additional Functions:
Perform other duties as assigned.
- Work with internal and external colleagues and partners and utilize data and analytics to effectively and proactively seek and secure opportunities to apply media pressure in key markets .
- Effectively place and position brand content in appropriate and right-sized publications and locations; work closely with Contracts and Procurement partners to process insertion orders, purchase requisitions and orders .
- Develop, manage and/or maintain relationships and open communication with key media representatives around the globe .
- Maintain and enhance expert knowledge of all relevant advertising channels – including print, digital, out-of-home, FBO – and remain vigilant of all new trends, platforms and opportunities related to paid media placement .
- Create and maintain robust performance analytics dashboard that leads to meaningful and actionable insights; regularly report performance and budget to marketing leadership .
- Understand where other links and efficiencies can be made through cross-channel opportunities or other marketing platforms, such as websites, landing pages, social media, etc. and use all available data to optimize campaign strategy and tactics .
- Proactively seek opportunities to further streamline advertising tracking, budgeting, administrative tasks and more to help reduce or eliminate repetitive motion or process waste .
- Stay updated on marketing trends, Google guidelines, advertising and marketing related policies, including privacy laws and compliance around the world .
- Experience managing multi-million-dollar, worldwide advertising strategy .
- In-depth experience in digital and social marketing, with expert understanding of Google advertising platforms, analytics and other related products .
- Expert understanding of search engine optimization (SEO) and website properties .
- Strong analytical skills and data-driven mindset to drive decisions and results .
- Excellent negotiation, research, problem-solving, critical-thinking and written and verbal communication skills .
- Detail-oriented with strong organizational skills and multi-tasking ability .
- Proficiency in Microsoft Office applications .
- Experience with data analysis and visualization tools like Microsoft Power BI .
- Strong understanding of worldwide privacy laws and compliance related to advertising .
- Ability to exercise independent judgment and develop media plans to maximize efficiency and budget allocations .
Additional Information
Requisition Number: 210494
Posting Type: Internal-External
Department: J0845-Client and Channel
Category: Marketing
Percentage of Travel: Up to 25%
Shift: First
Employment Type: Full-time
Salary Grade:E6
Number of Openings: 1
Posting End Date: 04/04/2023
Equal Opportunity Employer/Veterans/Disabled.
Gulfstream does not provide work visa sponsorship for this position, unless the applicant is a currently sponsored Gulfstream employee.
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Gulfstream Aerospace Corporation, a wholly-owned subsidiary of General Dynamics (NYSE: GD), designs, develops, manufactures, markets, services and supports the world's most technologically-advanced business jet aircraft
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