SUPERVISORY PUBLIC AFFAIRS SPECIALIST Job at US Army National Guard Units
US Army National Guard Units Boise, ID 83705
Duties
Advertising - Plans, develops and manages advertising programs for Army National Guard recruiting within the Bn area. Conducts media and market analyses to determine which media are best suited to reach primary and secondary target markets. Prepares annual and quarterly advertising plans using the most affective and cost-efficient media vehicles available based upon local needs, regulatory requirements and budget considerations. Schedules and selects specific advertisements to effectively reach prospects, as well as to create awareness and support among the general population for the National Guard's recruiting mission. Establishes and maintains favorable working relationships with local media vendors. Develops and writes information materials designed to reach audiences through various media such as wire service, radio, television, and newspaper. Formulates long-range plans, and develops policies to enhance public understanding, support, and acceptance of National Guard (NG) Retention and Recruiting programs. Plans and coordinates execution of funds through national level agencies and programs including State Media Services Program (SMSP), Strength Readiness Support Center (SRSC), Non-Commercial Sustaining Announcements (NCSA), and contracted marketing agencies (currently CACI). Develops and implements the annual marketing plan for the state, tracks execution and adjusts plan to accommodate current market trends. Develops the annual Strength Maintenance Planning Calendar to synchronize marketing and advertising strategies with recruiting operations. Formulates the Bn's advertising budget, programming expenditures based upon market analysis and media placement schedules. Projects budget requirements to support future recruiting objectives. Compiles and analyzes market data to measure effectiveness of marketing efforts and campaigns, formulates and recommends policies, programs and procedures and reports findings to Bn Commander.
Promotion - Plans and supervises sales promotion activities within the Bn area. Coordinates with Bn operations and local National Guard units for use of armories, readiness centers, and other facilities to support promotional programs. Coordinates with State Broadcasting Association and arranges placement of approved National Guard public service announcements with local media outlets. Assisting the Marketing NCO in Planing and coordinating the purchase and distribution of Personal Presentation Items (PPI) and printed materials in support of state and national advertising campaigns. Ensures appropriate guidance and program support is provided to recruiting stations by subordinate personnel. Performs annual inspections of recruiting companies and stations to evaluate brand accuracy and operability of marketing materials and displays such as window wraps, posters, and retractable signs. Monitors the maintenance, distribution, use and scheduling of community relations assets in support of events statewide.
Public Affairs - Plans and supervises all aspects of command information, public information and community relations within the Bn. Oversees publication of the Bn newsletters and other informational documents. Targets and services statewide media markets with print, photographic and electronic materials in support of recruiting operations, drives and special events. Creates releases and collaborates with state Public Affairs personnel to arrange for local news coverage of recruiting activities. Coordinates with higher headquarters for the release of information to regional or national media. As Bn spokesperson, establishes and maintains professional working relationships with local news media representatives, civic and business leaders and other centers of influence within the Bn area. Prepares and/or reviews speeches, briefings and other material prepared for the Bn Commander. Monitors the Civilian Aide to the Secretary of the Army activities as applicable to Total Force Initiatives. Ensures photographic coverage of special events. Develops and oversees Social Media engagement strategies implemented at various levels from battalion to recruiter. Ensures appropriate use of National Guard resources by recruiting activities.
Supervises and directs the work activities of personnel assigned to the Marketing Department including dual status technicians, contractors and active duty personnel. Coordinates, supervises, and evaluates media servicing activities. Provides advice and guidance to subordinates on the application of new or changed policy and/or procedures. Implements programs and procedures for the professional development and training of assigned personnel. Interviews and selects for vacancies within the office. Develops, trains, and leads the BN Marketing Advisory Committee (MAC) to provide clarity and direction on specific marketing activities and products.
Perform other duties as assigned.
Requirements
Conditions of Employment
- Federal employment suitability as determined by a background investigation.
- May be required to successfully complete a probationary period.
- Participation in direct deposit is mandatory.
- The incumbent of this position description must have at a minimum, a completed National Agency Check (NAC) prior to position assignment.
- This position is subject to provisions of the DoD Priority Placement Program.
Qualifications
To ensure full credit is given for the qualification requirements listed below we suggest using the USAJobs resume builder.
IF YOU USE YOUR OWN RESUME PLEASE ENSURE THAT YOU INCLUDE THE BEGINNING AND ENDING DATES (MONTH AND YEAR) FOR ALL JOBS LISTED IN YOUR RESUME.
Verbiage displayed on your resume or application must contain your own words. You may refer to position descriptions, i.e. the general and specialized experience located within the vacancy announcement, to assist with describing work experiences; however, resumes or applications received in verbatim will not be considered.
In your resume you will need to address the general and specialized experience listed below. Please use as much detail as needed, giving dates (months and years) of the experience, position title and how the experience was gained. This information is needed to determine if you are qualified for the position.
GENERAL EXPERIENCE: Experience, education, or training in administrative, professional, investigative and/or technical work. Experience evaluating information and/or utilizing analytical skills to disseminate effective communication. Experience using computers and automation systems.
SPECIALIZED EXPERIENCE : - Must have at least 36 months experience, education, or training involving a thorough knowledge of writing and communication principles, methods and techniques that relate to public affairs of the military. Experience developing new information materials including news releases, fact sheets, brochures, booklets, broadcast spots, etc., that increase communication with the agency's audiences. Experience making on-the-spot presentations to audiences with opposing points of view or erroneous understanding of agency positions. Experience responding timely and appropriately to requests for information concerning agency programs and services.
Education
There are no additional education requirements required for this position.
Additional information
If you are a male applicant who was born after 12/31/1959 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency (Register | Selective Service System : Selective Service System (sss.gov)).
If you are unable to apply online or need to fax a document you do not have in electronic form, view the following link for information regarding an Alternate Application.
More than one selection may be made from this announcement if additional identical vacancies in the same title, series, grade and unit occur.
Veterans' Preference:
Veterans' preference must be validated by formal submissions including all necessary supporting documentation. You MUST provide acceptable documentation of your preference or appointment eligibility WITH your application. Acceptable documentation may be:
1. A legible copy of your DD-214(Member 4), "Certificate of Release or Discharge from Active Duty," which shows dates of service and discharge under honorable conditions.
2. A "certification" that is a written document from the armed forces that certifies the service member is expected to be discharged or released from active duty service in the armed forces under honorable conditions not later than 120 days after the date the certification is signed.
3. If claiming 10-point preference you must submit a VA Letter or a disability determination from a branch of the Armed Forces (or documentation of purple heart, if applicable) and a SF 15 (Application for 10-point veteran preference).
Benefits
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Review our benefits
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Once the announcement has closed, your resume and supporting documentation will be used to determine if you meet the qualifications listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared to your responses on the assessment questionnaire to determine your level of experience. If you rate yourself higher than is supported by your application package, your responses may be adjusted and/or you may be excluded from consideration for this position. If you are found to be among the top qualified candidates, you will be referred to the selecting official for employment consideration.
Benefits
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Review our benefits
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
Required Documents
As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have - whether you're a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you're eligible under their policies.
To apply for this position, you must submit a complete Application Package which includes:
1. Your resume showing work schedule, hours worked per week, dates (including Month and Year, e.g., 02/2017, Feb 2017, etc.) of employment and duties performed.
2. Other supporting documents: Supporting Veterans' Preference documents- if claiming.If you are relying on your education to meet qualification requirements:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
How to Apply
To apply for this position, you must complete the online application/Occupational Questionnaire and submit the documentation specified in the Required Documents section below. To view the Occupational Questionnaire, click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/11945458
A complete application package must be submitted by 11:59 PM (EST) on the closing date of the announcement to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.
Follow the prompts to select your resume and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process.
After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.
You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package, and submit the application.
To verify the status of your application, log into your USAJOBS account (https://my.usajobs.gov/Account/Login), all of your applications will appear on the Welcome screen. The Application Status will appear along with the date your application was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status/.Agency contact information
Andrew Green
Email
andrew.a.green14.civ@army.mil
Address
ID Recruiting and Retention
4440 GEN MANNING AVE
Boise, ID 83705
USNext steps
Once your online application is submitted you will receive a confirmation notification by email. Your application will be evaluated by the Human Resources Office to determine your eligibility for the position. After the evaluation is complete, you will receive another notification regarding the status of your application.
Fair and Transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
- Equal Employment Opportunity (EEO) Policy
- Reasonable accommodation policy
- Financial suitability
- Selective Service
- New employee probationary period
- Signature and false statements
- Privacy Act
- Social security number request
Required Documents
To apply for this position, you must submit a complete Application Package which includes:
1. Your resume showing work schedule, hours worked per week, dates (including Month and Year, e.g., 02/2017, Feb 2017, etc.) of employment and duties performed.
2. Other supporting documents: Supporting Veterans' Preference documents- if claiming.
If you are relying on your education to meet qualification requirements:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
This job is open to
-
National Guard & reserves
Current members, those who want to join or transitioning military members.
-
The public
U.S. Citizens, Nationals or those who owe allegiance to the U.S.
-
Veterans
Clarification from the agency
INDEFINITE-MAY CONVERT TO A PERMANENT STATUS WITHOUT FURTHER COMPETITION IF POSITION BECOMES AVAILABLE. THIS POSITION IS OPEN TO THE PUBLIC. MILITARY MEMBERSHIP IS NOT REQUIRED.
Please Note :
www.epokagency.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, www.epokagency.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.