SVP, Media Analytics Job at Zenith
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Zenith is looking for a Senior Vice President of Analytics to join one of our largest account’s team. The SVP of Analytics will provide intellectual capital, team direction, manage a dynamic team and help share the analytics strategy.
- Contribute intellectual capital with regard to measurement, analytics, research and insights
- Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
- Lead and manage a team of 10-15 data and media experts
- Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions
- Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
- Provide strategic and tactical data and analytics recommendations to clients and key stakeholders, including but not limited to internal Business Intelligence, Data Engineering, Audience Strategy, Data Science, and Competitive Intelligence/Research teams
- Actively participate and contribute to new business and existing client business development
- Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence
- Minimum 15 years of media analytics experience,
- Agency experience preferred
- Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)
- Digital attribution experience (VisualIQ, Convertro, etc.)
- Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
- Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data
- Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience
- Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social – understand a holistic view of a Paid, Owned, Earned
- Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
- Personable with strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results
- Excellent communication and storytelling skills
Additional Information
Compensation Range: $167,000 - $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
All your information will be kept confidential according to EEO guidelines.
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