Core Duties & Responsibilities:

The Venturers work closely with the Mark Anthony Ventures Marketing Team and Sales. Venturers are curious and experienced professionals passionate about seeking new consumer beverage opportunities. A Venturer has a sense of urgency and can make it happen with a “figure it out” mentality. Venturers “live” the brands every day and are the eyes and ears of the brands at the point of purchase, listening to and gathering market intelligence at a rapid pace. Venturers are focused on executing the Innovation Testing “playbook” and act entrepreneurially and aggressively to drive awareness and trial of these brands in the marketplace. They will also ensure that we are winning at Retail by developing great relationships with key customers and distributor sales representatives, selling incremental placements in accounts, and merchandising our products to ensure they pop on the shelf.

• Lead marketing activation for innovation test markets. Act aggressively to ensure our innovation performs brilliantly in the market.
• Execute all aspects of the developed sales plan with our distributor partners, and work with the distributor sales team to build our brands in key accounts.
• Execute flawless promotional events, providing product education with key customers and events
• Deepen relationships with target consumers and brand fans through in-person engagements and social media
• Drive awareness and trial of innovation in the marketplace:
  • Plan and execute weekly sampling events
  • Identify and activate local influencers
  • Distribute coupons as appropriate to consumers
  • Aid in event execution onsite and assist with branded assets and building displays.
  • Train Brand Ambassadors to be experts on our products ahead of samplings through Taste the Difference training.
  • Identify and execute other scrappy tactics to drive brand performance
• Ensure brand(s) are winning at Retail by ensuring perfect store execution (POS, shelf auditing, managing displays, etc.)
• Provide weekly recaps on progress against KPIs, customer updates, and brand competitive activity.
• Manage back-office functions as needed:
  • Manage event supplies and inventory in storage units.
  • Coordinate product delivery and samples with distributors for events.
  • Coordinator between event logistics, agencies, and samplings.
• Venturers will travel frequently and may transition from market to market to accommodate our test market cadence.

Qualifications & Requirements:

• 1–2 years of Field Sales Experience, promotional experience for brands or distributors
• Event execution and product sampling experience required
• Knowledge of the beer and/or alcohol industry and 3-tier system
• Ability to work irregular hours, including nights/weekends, as the role requires
• Ability to travel frequently
• Valid Driver’s License and clean background
• Social media knowledge preferred
• Demonstrated ability to operate entrepreneurially, to be scrappy and resourceful, and to challenge the status quo
• Holds themselves to the highest standards with everything they do
• Demonstrates amazing initiative
• Strong written and verbal communication skills

At Mark Anthony, we live by 5 Core Values every day. They are our core belief and cornerstone of our culture. These values are non-negotiable and the DNA one needs to be successful at our company. For this reason, they also become the requirement of how we design jobs and what we look for in those we hire and promote.

Sense of Urgency

• Our business moves fast and so do we. We understand the power of now.
• We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

• We need to stay real because our brands, our stories and our culture must remain genuine to thrive.
• When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

• Our lives are complicated enough. So why use 50 words when you can use 5?
• We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

• Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly.
• We’re here for each other, and together we do great things.

Trust

• We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.