POSITION SUMMARY

The Communications Officer (Social Media) supports districtwide strategic communications efforts by identifying,

planning, and generating content (news, updates, and stories) for Atlanta Public Schools’ social media channels and is

responsible for daily social media interactivity, posting, and monitoring for the district and superintendent.

The incumbent works closely with the communications team and vendors to produce clear, engaging content about

APS for all audiences. Working in collaboration with the Social Media Coordinator, the incumbent researches,

cultivates and posts content on the district’s platforms that is informative, interesting, and entertaining, and promotes

the district’s goals and initiatives.

The incumbent is highly proficient at optimizing content on all social media platforms, and will assist the Social Media

Coordinator in developing systems and processes that measure channel traffic and engagement data and other key

performance indicators for each of the district’s social platforms.

The ideal candidate is organized with a keen attention to detail, is creative and flexible, can work effectively under

tight deadlines, and is comfortable working independently or as part of a team.

The Communications Officer (Social Media) is expected to provide professional communications counsel as defined by

the Executive Director of Communications. This position requires occasional evening and weekend work hours and

the ability to manage changing priorities in a fast-paced, deadline-driven environment.

MINIMUM REQUIREMENTS

EDUCATION:

• Bachelors degree in Communications, Marketing, New Media or relevant field required

CERTIFICATION/LICENSE:

• Valid driver’s license and availability of private transportation, or the ability to attend off-site events.

WORK EXPERIENCE:

• Four years of full-time work experience (or equivalent) in an agency or in-house communications department, or managing enterprise social media
• Education communications experience preferred.

KNOWLEDGE, SKILLS & ABILITIES:

• Advanced knowledge of Google apps, Microsoft Office Suite
• Proven work experience managing social media accounts across platforms
• Experience with Sprout Social, Hootsuite, or other social media management tools
• Knowledge of SEO (search engine optimization), keyword research, and Google Analytics
• Ability to create multimedia content using social tools
• Familiarity with social marketing strategies
• Expert-level copyediting and proofreading skills
• Ability to quickly produce high quality content
• Ability to grasp future trends in digital technologies and act proactively
• Excellent verbal communication skills and attention to accuracy
• Organized with a keen attention to detail
• Excellent customer service skills
• Flexible and adaptable to changing priorities -
• Comfortable in a deadline-driven environment
• Ability to effectively interact with all members of the communications team and the organization

ESSENTIAL DUTIES

• Creates engaging posts with content that is timely and relevant, using the best social tools and channels based on the intended audience or type of content
• Sustains followers’ curiosity and create buzz around positive news and new initiatives
• Stays up-to-date with emerging trends across social platforms to ensure maximum effectiveness
• Facilitates online questions and comments, and respond per protocol; Report on online reviews and feedback from stakeholders
• Maintains social media channel aesthetic in collaboration with design team
• Suggests new ways to attract followers and increase engagement
• Provides training and consultative support to school-level communications ambassadors
• Attends district events on assignment, to provide communications support and social media coverage
• Collaborates with the editorial team to maintain a year-round social media calendar based on the APS editorial calendar; ideate, prepare, and pitch story ideas for inclusion in the district editorial calendar;
• Collaborates with the other communication officers, design and video production teams to ensure successful implementation of social media plans
• Gathers content from the editorial team, edits, and schedules posts based on their editorial work
• Contributes to the production of communications materials needed for monthly Board of Education meetings
• Serve on the district’s crisis communications team during school and district emergencies
• Build and sustains relationships with key education advocates
• Provide monthly reports and tracking of key social media metrics
• Required to have prompt, regular attendance in-person or virtually and be available to work on-site, in-person during regular business hours, and as needed.
• Performs other duties as assigned by an appropriate administrator or their representative

PHYSICAL ABILITIES AND WORKING CONDITIONS

The physical abilities, working conditions and other conditions of employment listed in this

document are representative of, but are not intended to provide an exhaustive list of the

requirements for positions in this classification. In the event of an emergency or situation

requiring guidance from Federal, State, or local or school district authorities, the requirements

of this position may change temporarily or for the school year to best serve the needs of our

students.

Vision: Ability to read small print and view a computer screen for prolonged periods.

Hearing: Ability to tolerate exposure to noisy conditions

Speech: Ability to be understood in face-to-face communications, to speak with a level of

proficiency and volume to be understood over a telephone or computer.

Upper Body Mobility: Ability to use hands to grasp and manipulate small objects; manipulate

fingers, twist and bend at wrist and elbow; extend arms to reach outward and upward; use hands and

arms to lift objects; turn, raise, and lower head.

Strength: Ability to lift, push, pull and/or carry objects which weigh as much as 15 or more pounds

on a frequent basis. Environmental Requirements: Ability to encounter constant work interruptions;

work cooperatively with others; work independently; work indoors.

Mental Requirements: Ability to read, write, understand, interpret and apply information at a

moderately complex level essential for successful job performance; math skills at a high school

proficiency level; judgement and the ability to process information quickly; learn quickly and

follow verbal procedures and standards; give verbal instruction; rank tasks in order of importance;

copy, compare, compile and coordinate information and records. Understand how to manage stress

Additional Work Conditions & Physical Abilities: Will require travel to multiple sites.

The Atlanta Public School System does not discriminate on the basis of race, color, religion, sex, citizenship, ethnic or

national origin, age, disability, medical status, military status, veteran status, marital status, sexual orientation,

gender identity or expression, genetic information, ancestry, or any legally protected status in any of its employment

practices, educational programs, services or activities. Reasonable accommodations may be made to enable

individuals with disabilities to perform essential duties.

This job description is intended to accurately reflect the duties, responsibilities and requirements of the position. It is

not intended to be and should not be construed as an all-inclusive list of all the responsibilities, skills, or working

conditions associated with the position. Management and administration reserves the right to modify, add, or

remove duties and assign other duties as necessary.