Marketing Coordinator Job at University of New England
As a member of UNE’s Admissions Marketing and Operations (AMO) team, the Coordinator of Marketing and Design creates content for a primarily undergraduate prospective student (Gen Z) audience. This position requires excellent graphic design and visual communication skills.
The Coordinator of Marketing and Design is a key contributor to the marketing and recruitment efforts of University Admissions. The AMO team seeks an energetic, enthusiastic team member who is a skilled communicator and collaborator, has strong organizational and time management skills, and enjoys the challenge of contributing to a wide range of projects that support the recruitment of new students to UNE.
With roots dating back to 1831, UNE is the largest private university in Maine. One of the fastest-growing private universities in the Northeast, UNE has established itself as a leading comprehensive university with particular strengths in the health sciences with vibrant academic programs offered both onsite and online to nearly 14,000 undergraduate, graduate, and professional students. UNE is guided by core values of student-centeredness; diversity, inclusion, and connection; relentless inquiry; interdisciplinary collaboration; learning everywhere; progressive change; and stewardship of our planet.
UNE offers a generous comprehensive benefits package to eligible employees. The package includes varied health and dental plans; a retirement plan that includes up to an eight percent match; extensive paid leave including holidays, vacation, sick, and personal time; and educational benefits. Please visit the
Human Resources Benefits site for additional information regarding UNE’s benefits package.
Responsibilities
- Act as design lead on several strategic marketing campaigns for print, digital, web, and social media. This may include designing print materials such as direct mail and promotional materials, event signage and swag; designing email, web, and social media graphics; illustration; editing photos and short-form videos; producing slide decks and presentations; and additional design projects as needed.
- Manage the creative process for key marketing projects from beginning concept to implementation.
- Research and advise the marketing team on target audience behaviors and trends in higher education.
- Direct on-site photo and video shoots.
- Elevate the visual identity presented to prospective audiences while adhering to the University’s brand guidelines.
- Assist with edits to the Admissions website, CRM, and social media platforms
- Create visual presentations for the VP of University Admissions and Senior Director of AMO.
- Maintain relationships with external vendors and partners as needed.
- Collaborate with University offices and academic departments to ensure marketing alignment with recruitment goals and UNE’s strategic plan.
- Maintain AMO’s online library of visual assets.
- Perform additional duties within AMO team as needed, including work and events outside or normal office hours.
Qualifications
This is an intermediate level position that requires more experience than an entry level position. It is a good fit for someone with excellent design skills who is ready to gain marketing experience. The position includes independent work within a collaborative team and offers exceptional opportunities to advance existing skills.
- 2-4 years of experience in design, marketing or similar experience, or a combination of education and experience from which comparable knowledge and skills are acquired.
- Bachelor’s degree in graphic design, marking, communications or related area.
- Excellent graphic design skills and technical proficiency with Adobe Creative Cloud applications, especially in Photoshop, Illustrator, InDesign, Premier Pro.
- Strong technical skills including Excel, Word, PowerPoint, and online marketing systems.
- Excellent organizational skills and ability to manage own project workload, both independently and as part of the AMO team.
- Ability to support admissions strategic marketing planning, and demonstrate curiosity for learning, developing and then applying new knowledge.
- Strong relationship building skills, ability to develop strong cross functional working relationships within University Admissions and the UNE community.
- Excellent presentation and communication skills.
- Additional creative and technical skills are helpful: web design, animation, illustration, copywriting, photography, and video.
EEO Statement Summary
Consistent with federal and state law and University policy, the University of New England is committed to the fundamental concept of equal opportunity for all of the members of the University community. The University prohibits and will not tolerate discrimination in employment, the provision of academic services or in any other area of University life based on race, color, sex, physical or mental disability, religion, age, ancestry, national origin, sexual orientation, gender identity and/or expression, ethnicity, genetic information, HIV status, or status as a veteran. Prohibited bias factors will not be permitted to have an adverse influence upon decisions regarding students, employees, applicants for admission, applicants for employment, contractors, volunteers or participants in and/or users of institutional programs, services, and activities.
COVID Vaccination Statement (PLEASE NOTE)
For those working in health care and clinical settings only: In order to protect the health and safety of the groups served, all students and employees who work in health care and clinical settings are required by Maine law to be vaccinated for COVID-19 prior to the start of employment. Maine only allows for medical exemptions to the policy. If you believe you are eligible for a medical exemption to the vaccine policy, after receiving a conditional offer of employment, you may seek the exemption through Human Resources. That process will include presenting documentation from your health care provider that outlines your medical conditions that qualify for a medical exemption and the provider’s authorization of the medical exemption. Please note that individuals who are required to be vaccinated per Maine law as a condition of employment will not be employed or permitted to work until they are in compliance with the policy.
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