Georgia Highlands College is a multi-campus, state college member of the University System of Georgia. Founded in 1970 as Floyd Junior College, it now serves more than 6,000 students in Northwest Georgia and Northeast Alabama across its five locations in Rome, Cartersville, Marietta, and Dallas. GHC currently offers over 30 areas of study with associate degree and bachelor’s degree options both in the classroom and online.

We are a growing and progressive institution with opportunities for great employees to grow in a fast-paced and challenging work environment that encourages employee wellness and overall success. Our combined efforts at GHC have led to numerous awards, honors, and countless stories of success for students and employees. This includes our most recent honor of being recognized as one of the semifinalists for the 2023 Aspen Prize for Community College Excellence.

This position is responsible for supporting the College’s Enrollment Management (EM) function in the areas of recruitment, marketing and financial aid to assist with the daily management of the College’s CRM (customer relationship management) platform as well as with Financial Aid reporting and technological needs.

Is responsible to understand, support, and carry out the college’s mission, vision, and values and comply with mandates and regulations of government and accrediting bodies.

Maintains and continues to develop the recently implemented Salesforce CRM platform for purposes related to recruitment, marketing and admissions to include:

• Facilitating user management and access, Ensuring data quality, consistency, and utilization
• Creating reports and dashboards for multiple uses including both day-to-day insight and for longer-term strategic planning
• Coordinating with Information Technology and Enterprise Application Services on matters related to data feeds and integrations
• Developing communications campaigns in the CRM in partnership with the College’s Marketing function

Proactively brainstorms solutions to problems within the CRM in real time to ensure full functionality and integrity of the system’s automation

Continuously advances knowledge of the Salesforce CRM platform via online training and other professional development opportunities and serves as the College’s primary resource on training other users in the system.

Serves an active role in the Office of Financial Aid by engaging in technological needs within the department, including:

• Working with Information Technology and Enterprise Application Services as well as with the University System of Georgia Shared Services Center in regularly updating and developing items related to Financial Aid within the College’s Student Information System
• Writing SQL statements for reports and extracting data as needed

Identifies, prioritizes and pursues opportunities for improvement of Financial Aid processes including SIS (student information system) module components and functionality not yet deployed

Implements and maintains a Financial Aid chatbot and/or live chat feature

Performs other related duties as assigned

Minimum Education: Bachelor Degree from an accredited institution of Higher Education

Minimum Years of Related Experience: two (2) years experience as a systems administrator, with preference given to direct experience with Salesforce and Banner Student systems

$50,000 - $55,000 annually

• Cover Letter
• Resume
• Transcripts

• Understanding of the Salesforce.com CRM platform and basic configuration methods and have willingness to expand knowledge as the CRM evolves

• Adeptness in effective communication strategies and higher education business processes, and how these relate and should be integrated into a CRM

• Dedication to becoming an advocate for the CRM across all areas of the College, ensuring data quality and commitment to facilitating a maximally functional system

• Comprehension of complex data structures and the ability to think critically about how data should be utilized for purposes related to the position

• Ability to develop project plans and successfully implement these plans in an environment where priorities may shift rapidly

• Knowledge and experience with Banner Student Information System, particularly the system’s Financial Aid module

• Familiarity with administrating Federal Title IV Aid programs or willingness to develop this knowledge set

• Willingness to manage time and workload with little oversight and while under multiple deadline-driven priorities, as well as have flexibility in shifting these priorities

June 15, 2023, or until filled.

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Highlands College, as determined by Georgia Highlands College in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check.

Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.