Digital Marketing and E-Commerce Strategist

POSITION BASED FULL-TIME IN-OFFICE IN OREGON

This leading premium leather goods brand, is looking for a Digital Marketing and E-Commerce Strategist to be part of their growing marketing team. The ideal candidate will be someone who has worked for a small to medium size accessory company, is familiar with the luxury leather accessory market and has a high taste level. They should have a track record in creating highly effective revenue-generating digital footprints and campaigns using SEO, data analytics and algorithms. This is a hands-on digital role handling both the creative and technical execution of digital marketing efforts.

This role will provide digital advertising campaign strategies, development, maintenance, analysis, and reporting across all DTC channels, with a goal of breaking through the noise online.

Duties will include:

Shopify cross-platform implementation (FB store, IG store, Google shopping, Google Analytics)

Work with the E-commerce team to program advertisements across all platforms.

Collaborate with the team to deploy strategic marketing plans.

Lead the effort to drive new revenue and new customer acquisition across all e-commerce digital marketing channels.

Improve website conversion rates through A/B testing and data analytics.

Analyze E-Commerce performance data and advise on campaign strategy

Utilize best practices to build Klaviyo email and SMS audiences.

Analyze and understand which marketing efforts are driving revenues and strategically adjust the advertising budget accordingly.

Perform detailed analysis of website traffic and conversion goals to inform marketing decisions.

Conduct weekly review of analytics with the team to inform key business stakeholders about the impacts of all marketing efforts on e-commerce sales and website traffic.

Required Skills:

4 Years of verifiable experience in Digital Marketing and E-Commerce strategy

Ability to collaborate with a team of people in a fast-paced environment.

Exceptional knowledge of our digital platforms. Shopify, Klaviyo, Google and Paid Social Media advertising

Ability to work under pressure with tight deadlines

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Springfield, OR 97478: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital Marketing: 4 years (Required)

Work Location: One location

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