About Us:

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand.  Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

STIHL is seeking a highly motivated, passionate Digital Marketing Manager to join our E-Commerce team at our corporate headquarters in Virginia Beach, VA! With competitive compensation, excellent benefits and exciting growth potential, it's a great time to join the STIHL team.

Position highlights include:

• Medical, Dental, Vision, Life Insurance, Short & Long Term Disability
• Pension Plan & 401k with employer match
• Vacation, Sick, & Paid Holidays
• Competitive Pay with multiple bonus opportunities

About You:

This individual will be responsible for driving qualified traffic to digital channels and websites – both STIHL and dealer-managed sites – for mid and lower funnel tactics across paid, earned, and owned channels including but not limited to Google, Facebook, email, SMS, SEO, and CRM.

Job Duties & Responsibilities:

• Identify targeted audiences using data sources and leverage relationships with tech companies to target similar audiences.
• Ability to segment customers and maximize the customer experience across touchpoints.
• Improves the ways we interact with customers by effectively using 1P data and a customer data platform to engage (i.e., cadence, frequency, content).
• Works closely with IT and marketing to execute the strategy.
• Creates and executes plan on how STIHL drives the right visitors to the right sites, incorporating mid and lower funnel tactics and campaigns in an omnichannel world.
• Optimize spend to meet goals among the various channels, understanding both dealer and STIHL’s direct spend with agencies and advertising companies.
• Launches and builds new channels.
• Identifies SEO trends to build a cohesive strategy and execution so that STIHL is identified as an expert by search engines where we choose to play.
• Execution should incorporate both technical and content side of SEO.
• Working with external buying agencies and the marketing team, develop robust media plans that meet clearly defined KPIs, from awareness through conversion.
• Partner with platforms such as Google, Meta affiliate platforms, and others to drive new opportunities.
• Effectively coordinates and builds strong followership with marketing and agencies.
• Develops dashboards to track key KPIs for use both in day-to-day settings, campaigns, and reporting to senior leadership on results.
• Understand and implement attribution methodology to manage shifts.
• Develops and executes a data-driven approach to learn (e.g., A/B testing).
• Applies learnings in future campaigns.
• Shares with cross-functional and global teams.
• Captures global learnings to leverage in the market.

Specifications:

• Bachelor's degree preferred in the areas of marketing or business-related fields
• Ownership – ability to influence and lead starting with “why”
• Passion for the customer
• Cross-functional collaboration
• Data-driven approach
• Up-to-date knowledge about digital and ecommerce trends
• Ability to simplify the complex and build a strong story
• Strong communications up / down / sideways
• Strong business acumen and prioritization skills
• MS office
• 3 - 5 years of experience required; preferred with experience related to digital marketing ideals for either a strong brand or agency
• Minimal travel required

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift

Supplemental pay types:

• Bonus pay

Work Location: One location

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